WhiteHat Jr

Overview

Founded in late 2018 by Karan Bajaj, this edtech company focused on teaching coding to children aged 6-14 through professionally designed live online classes. It aimed to empower kids to become creators of technology and quickly achieved a $150 million annual recurring revenue run rate within 18 months, followed by swift expansion into the US market.

Recognized as a pioneer in India's kid-coding niche, it was acquired by Byju's in August 2020 to support its global growth. The brand was discontinued by Byju's by 2023, after establishing itself as a leader in early-age programming education.

Basic Information

Contact Details

• Phone: +91 22489 33955
• Website: whitehatjr.com
• LinkedIn: linkedin.com/company/whitehatjr

Key Focus Areas & Initiatives

• Live online coding education for children aged 6-14
• Personalized instruction and customized learning paths
• Project-based learning in programming and math
• Development of digital literacy and computational thinking
• Music, art, animation, and creative coding for kids
• Expansion into international e-learning markets
• Proprietary curriculum focused on STEM and future-ready skills

Technologies Used

• Amazon AWS
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Atlassian Cloud
• CloudFlare
• Gmail
• Google Apps
• Microsoft Office 365
• React Redux
• Slack
• The Trade Desk
• Vercel
• Zendesk

Buyer Teams to Target

Product & Curriculum Development

• Head of Product
• Director of Curriculum Design
• Product Manager, E-Learning
• Instructional Designer
• Head of Content
• Learning Experience Designer

Engineering & Technology

• Chief Technology Officer
• VP of Engineering
• Lead Software Engineer
• DevOps Manager
• Front-End Lead
• QA & Automation Lead

Sales & Customer Acquisition

• VP of Sales
• Director of Business Development
• Inside Sales Manager
• Head of Customer Success
• Sales Operations Lead
• Regional Sales Manager

Operations & Support Services

• Director of Operations
• Head of Customer Support
• Operations Manager
• Program Coordinator
• Training & Onboarding Lead
• Service Delivery Manager

What They Buy

• Cloud hosting and infrastructure services
• Video conferencing and live streaming platforms
• Learning management systems (LMS)
• Student engagement and analytics tools
• Support and helpdesk software
• Email and team communication solutions
• Digital assessment and proctoring tools

Signals to Watch

• 🚀 Launch of new curriculum or learning programs
• 📆 New job postings for product, engineering, or teaching roles
• 💰 Major funding rounds or investments
• 🧑‍💻 Adoption of new technologies or platforms
• 🤝 Strategic partnerships or collaborations announced
• 🗣️ Large-scale marketing campaigns or events