Violet

Overview

Violet is a health equity platform based in New York. Founded in 2020, the company specializes in provider cultural competence analytics and training for the healthcare sector. Its mission is to standardize inclusive care and promote health equity among diverse patient populations by addressing factors such as race, sexual orientation, gender, and ability.

The platform delivers an integrated suite of tools for healthcare organizations, including cultural competence analytics, provider credentialing, upskilling programs, inclusive care matching, and training modules. Violet collaborates with care delivery organizations, hospitals, and health plans to improve access to quality care and optimize patient-provider matching, supporting person-centered care for LGBTQIA+, BIPOC, and neurodivergent communities. Having raised over $7 million in funding, Violet continues to advance its commitment to equity in healthcare outcomes.

Basic Information

Contact Details

• Phone: +1 847-454-5501
• Website: joinviolet.com
• LinkedIn: linkedin.com/company/joinviolet

Key Focus Areas & Initiatives

• Provider cultural competence analytics
• Inclusive care training programs
• Health equity measurement & benchmarking
• Community-specific health data insights
• Person-centered care and patient-provider matching
• Reducing health disparities for LGBTQIA+ & BIPOC individuals
• Credentialing and upskilling for healthcare providers
• Trauma-informed care education

Technologies Used

• AddThis
• Adobe Media Optimizer
• Cedexis Radar
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Plus
• Google Sheets
• Google Tag Manager
• Hotjar
• Hubspot
• Linkedin Marketing Solutions
• Mobile Friendly
• React Redux
• Remote
• Slack
• Twitter Advertising
• Typekit
• Vimeo
• Webflow
• WordPress.org
• YouTube

Buyer Teams to Target

Clinical Operations & Equity Programs

• Director of Clinical Operations
• Health Equity Program Manager
• VP, Care Delivery Optimization
• Patient Experience Lead
• Cultural Competence Specialist
• Quality Improvement Manager

Data Analytics & Health Insights

• Head of Healthcare Analytics
• Data Science Lead (Healthcare)
• Director of Health Disparities Analytics
• Population Health Analyst
• Community Health Data Manager
• Outcomes Measurement Specialist

Learning & Provider Development

• Director of Clinical Education
• Provider Training Manager
• DEI Training Lead
• Healthcare Credentialing Coordinator
• Provider Upskilling Specialist
• Trauma-Informed Care Educator

Information Technology & Digital Transformation

• Chief Information Officer
• Healthcare IT Manager
• Digital Health Product Owner
• Patient Matching Platform Lead
• Health Data Integration Engineer
• Telehealth Solutions Architect

What They Buy

• Healthcare analytics platforms
• Credentialing & provider training solutions
• Cultural competence benchmarking tools
• Health equity measurement systems
• Telehealth and patient-matching software
• Data integration & interoperability tools
• DEI & trauma-informed care education services

Signals to Watch

• 📆 New job postings for DEI, clinical education, or analytics roles
• 💰 Fresh funding rounds or grants for health equity initiatives
• 🗺️ Expansion into new geographic markets or community health programs
• 🧑‍💻 Adoption of new healthcare IT or analytics tools
• 🫂 Leadership changes in clinical operations or provider development
• 🚀 Launch of new inclusive care or patient-centered service lines