Veronica Beard

Overview

Veronica Beard is a contemporary luxury fashion brand founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. Having evolved from a single signature piece to a full lifestyle label with a global presence, the brand operates 42 stores worldwide, including its flagship location on Madison Avenue in New York City. Its focus is on creating versatile, high-quality clothing for modern women, encapsulated in the philosophy of "the uniform for the layered life."

The brand is renowned for its Dickey Jacket, designed for ease and versatility with interchangeable dickeys. Offering a comprehensive collection across ready-to-wear clothing, denim, shoes, and handbags, the company also emphasizes authenticity and empowerment, exemplified by its #VBGIVESBACK philanthropic initiatives. With high-profile customers and a dedication to quality, Veronica Beard stands out in the luxury fashion market.

Basic Information

Contact Details

• Phone: +1 916-445-1254
• Website: veronicabeard.com
• LinkedIn: linkedin.com/company/veronica-beard

Key Focus Areas & Initiatives

• Luxury contemporary fashion for women
• Design and production of Dickey Jackets with interchangeable dickeys
• Expansion of ready-to-wear lifestyle collection
• Global retail operations and omnichannel presence
• Philanthropic initiatives (#VBGIVESBACK)
• Emphasis on quality, authenticity, and timeless wardrobe staples

Technologies Used

• .GIS
• AI
• Adobe
• Adobe After Effects
• Adobe InDesign
• Adobe Photoshop
• Adobe Premiere Pro
• Affirm
• Amazon SES
• Arena PLM
• Brocade Switches
• Cascade CMS
• DNS Made Easy
• Excel4Apps
• Eyefinity OfficeMate
• Gem
• JOOR
• Mailchimp Mandrill
• MercuryGate TMS
• Microsoft Office 365
• Open AdStream (Appnexus)
• Outlook
• Shopify
• Shopify Plus
• Siemens PLM
• Slack
• Strato
• Taboola Newsroom
• The Trade Desk
• Tor
• TripleLift
• Wider Planet
• Zendesk
• accessiBe

Buyer Teams to Target

Retail Operations & Strategy

• Director of Retail Operations
• Retail Expansion Manager
• Store Planning Specialist
• Omnichannel Sales Manager
• Global Retail Director
• Merchandising Operations Lead

Product Design & Development

• Creative Director
• Design Manager
• Product Development Lead
• Technical Designer
• Trend Forecaster
• Fabric & Materials Specialist

Marketing & Brand Engagement

• VP of Marketing
• Brand Manager
• Digital Marketing Strategist
• Social Media Director
• Community Engagement Lead
• PR & Communications Manager

E-Commerce & Technology

• E-Commerce Director
• Digital Product Manager
• Web Platform Engineer
• Data Analytics Lead
• CRM Specialist
• Payment Solutions Manager

What They Buy

• Cloud infrastructure & hosting services
• Retail point-of-sale (POS) platforms
• E-commerce platforms & payment processing solutions
• Marketing automation and analytics tools
• Supply chain and ERP software
• Customer support & engagement platforms
• Design, prototyping, and creative software

Signals to Watch

• 📆 Launch of new retail stores or pop-ups
• 🧑‍💻 Adoption of new e-commerce or technology tools
• 💰 Fundraising events or investor activity
• 🗣️ Increased brand marketing or ad campaign launches
• 🚀 Introduction of new product lines or collaborations
• 🤝 Strategic partnerships with other brands or retailers