Spriggy

Overview

Spriggy is an Australian fintech company based in Sydney, focused on providing financial education and money management tools for families with children aged 6-17. Founded in 2015, the company operates a mobile application and prepaid card platform that helps parents teach their children about responsible money management in a digital environment.

Its core offerings include a mobile app and prepaid Visa card for kids, financial education tools, spending tracking, savings goals, and automated pocket money management. Additional features like Spriggy Invest and SPRK Mode enable parents to save and invest for their children, while also promoting financial independence for teens. With over 1.2 million members, it is recognized as Australia's leading Pocket Money App, helping families collectively save and earn significant amounts.

Basic Information

Contact Details

• Phone: +61 1300 361 954
• Website: spriggy.com.au
• LinkedIn: linkedin.com/company/spriggyau

Key Focus Areas & Initiatives

• Financial education for children and teens
• Digital pocket money and allowance management
• Prepaid Visa card and mobile app for families
• Parental controls and real-time spend notifications
• Savings goals and investment tools for kids
• Promoting financial independence and literacy
• Safe and secure money transfers within families

Technologies Used

• AI
• Android
• Bing Ads
• Bootstrap Framework
• Cloudflare DNS
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Play
• Google Tag Manager
• Intercom
• IoT
• Mailchimp Mandrill
• Mobile Friendly
• React Native
• Remote
• Route 53
• Segment.io
• The Trade Desk
• Trustpilot
• Visual Website Optimizer

Buyer Teams to Target

Product & Engineering

• Chief Technology Officer
• Head of Product
• Lead Software Engineer
• Mobile Application Developer
• Product Manager
• UX/UI Designer

Education & Content

• Head of Educational Content
• Curriculum Designer
• Learning Experience Manager
• Financial Literacy Specialist
• Content Strategist
• Instructional Designer

Operations & Customer Success

• Chief Operating Officer
• Customer Success Manager
• Operations Lead
• Support Team Lead
• Compliance Officer
• Risk & Fraud Analyst

Finance & Business Development

• Chief Financial Officer
• Finance Manager
• Business Development Manager
• Partnerships Lead
• Legal Counsel
• Corporate Strategy Manager

What They Buy

• Cloud infrastructure & hosting services
• Payment processing platforms
• Mobile app development tools
• Customer support and engagement software
• Digital marketing solutions
• Fraud detection & compliance tools
• Data analytics and BI platforms

Signals to Watch

• 🧑‍💻 Launch of new app features or updates
• 💸 Closing of new funding rounds
• 🗺️ Expansion into new markets or regions
• 📈 Significant member or user growth announcements
• 🤝 New strategic partnerships in EdTech or fintech
• 🫂 Appointment of key executives in product, tech, or education