SoundCloud

Overview

SoundCloud is an audio streaming platform founded in 2007 in Berlin, Germany, by Alexander Ljung and Eric Wahlforss. Initially designed for musicians to collaborate and share their work online, it enables creators to upload, share, and promote audio content directly to fans around the world.

Having grown into a global community, SoundCloud now hosts over 200 million tracks and serves 175 million users across 190 countries. The platform features free and subscription services with tools for creators to boost their careers through promotion, analytics, and monetization. Independent artists are central to the platform, which has contributed significantly to the discovery and success of emerging talents.

Basic Information

Contact Details

• Phone: +49 30 467247600
• Website: soundcloud.com
• LinkedIn: linkedin.com/company/soundcloud

Key Focus Areas & Initiatives

• Audio streaming platform innovation
• Independent artist promotion and monetization
• Music discovery algorithms and recommendation tools
• Community engagement and fan interaction features
• Mobile and web music apps
• Podcast hosting and distribution
• Cloud-based music infrastructure

Technologies Used

• .NET
• ANGEL LMS
• AWS Trusted Advisor
• Adobe Marketing Cloud
• Airflow
• Amazon AWS
• Amazon CloudFront
• Amazon DynamoDB
• Amazon Kinesis
• Amazon Simple Queue Service (SQS)
• Apache Kafka
• Atlassian Cloud
• BASE
• Claude
• Cursor
• Docker
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google
• Google Analytics
• Google Apps
• Google Calendar
• Google Cloud BigQuery
• Google Cloud BigTable
• Google Play
• Google Tag Manager
• GraphQL
• Greenhouse.io
• Jetpack
• Kotlin
• Kubernetes
• Looker
• Mailchimp Mandrill
• Microsoft Excel
• Microsoft Office 365
• Mobile Friendly
• Mode
• MySQL
• Netlify
• Objective-C
• OneTrust
• Oracle XML DB
• PostgreSQL
• Python
• Quantcast
• REST
• React Redux
• Redis
• Remote
• Route 53
• SQL
• SWIFT
• Scala
• Shopify Product Reviews
• Slack
• SoundCloud
• Terraform
• TypeScript
• VueJS
• WP Engine
• Webflow
• Workday
• Zendesk
• comScore
• go+
• iTunes

Buyer Teams to Target

Engineering & Platform Development

• VP of Engineering
• Head of Platform
• Backend Engineer
• Frontend Engineer
• DevOps Engineer
• Cloud Infrastructure Manager

Product & Content Management

• Director of Product
• Product Manager
• Lead UX Designer
• Content Operations Manager
• Music Licensing Specialist
• Podcast Platform Lead

Marketing & Audience Growth

• Chief Marketing Officer
• Digital Marketing Manager
• CRM Specialist
• Brand Manager
• Growth Marketing Lead
• Social Media Manager

Data & Analytics

• Head of Data Science
• Senior Data Analyst
• Analytics Engineer
• Machine Learning Engineer
• Business Intelligence Lead
• Data Platform Manager

What They Buy

• Cloud infrastructure & hosting services
• Data analytics & business intelligence tools
• Marketing automation platforms
• Content delivery networks (CDN)
• Audio processing and streaming solutions
• Monetization and payment platforms
• Developer collaboration & productivity software

Signals to Watch

• 📆 New job postings for engineering, product, or analytics roles
• 💰 Major funding rounds or strategic investment announcements
• 🚀 Launch of new platform features or subscription offerings
• 🫂 Executive or leadership team changes
• 📊 Significant user growth or audience milestones
• 🗣️ Increased focus on marketing campaigns or creator outreach