Simple Mills | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for Simple Mills
Simple Mills
Overview
Founded in 2012 by Katlin Smith and based in Chicago, Simple Mills has built a reputation as a leading innovator in natural, whole-food alternatives to traditional packaged foods. The company operates nationwide with distribution in over 30,000 stores and additional operations in Mill Valley, California. By 2024, Simple Mills achieved an estimated $240 million in sales.
Their portfolio includes more than 40 nutrient-dense baking mixes, crackers, cookies, and snack bars recognized among the top brands in the natural food channel. Catering to health-focused consumers and those with dietary preferences like paleo, vegan, and gluten-free, Simple Mills prioritizes real ingredients and holistic health, with ongoing efforts to advance regenerative agriculture in product development.
Basic Information
| Industry | food production |
|---|---|
| Founded | 2012 |
| Revenue | $240M |
| Headquarters | 435 N LaSalle Dr, Chicago, Illinois, United States |
| Parent Organization | Flowers Foods & Subsidiaries |
Contact Details
- Phone: +1 312-410-8414
- Website: simplemills.com
- LinkedIn: linkedin.com/company/simple-mills-llc
- AngelList: angel.co/simple-mills
- Twitter: twitter.com/SimpleMills
- Facebook: facebook.com/SimpleMills
Key Focus Areas & Initiatives
- Nutrient-dense natural food product innovation
- Healthy and holistic snacking alternatives
- Regenerative agriculture and sustainable sourcing
- Gluten-free, organic, and paleo-friendly options
- Expansion in the natural and specialty food channels
- Transparent ingredient sourcing and labeling
Technologies Used
- ASP.NET
- Adobe Media Optimizer
- Atlassian Cloud
- Backbone JS Library
- Bing Ads
- Bootstrap Framework
- Cedexis Radar
- CloudFlare Hosting
- Cloudflare DNS
- DoubleClick
- DoubleClick Floodlight
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google Analytics
- Google Tag Manager
- Kentico
- Microsoft Office 365
- Moat
- Mobile Friendly
- Outlook
- Remote
- Rippling
- Sendgrid
- Slack
- StackAdapt
- The Trade Desk
- Vimeo
- VueJS
- Workable
- Yotpo
- Zendesk
- accessiBe
- reCAPTCHA
Buyer Teams to Target
Marketing & Brand Management
- VP of Marketing
- Brand Manager
- Director of E-commerce
- Social Media Manager
- Trade Marketing Manager
- Content Strategist
Product Development & Innovation
- Head of Product Innovation
- R&D Director
- Food Scientist
- Regulatory Affairs Manager
- Packaging Technologist
- Sustainability Lead
Sales & Retail Partnerships
- VP of Sales
- Director of National Accounts
- Category Manager
- Retail Account Executive
- Business Development Manager
- Trade Marketing Analyst
Operations & Supply Chain
- Director of Operations
- Supply Chain Manager
- Procurement Lead
- Quality Assurance Manager
- Logistics Coordinator
- Inventory Planning Analyst
What They Buy
- Food manufacturing equipment & automation
- Regenerative and organic ingredient suppliers
- Retail trade marketing solutions
- Cloud-based ERP and supply chain tools
- Packaging materials & sustainability solutions
- Consumer data analytics platforms
- Advertising & digital engagement solutions
Signals to Watch
- 📆 New job postings for marketing, product, or supply chain roles
- 🧑💼 Leadership team expansion or executive hires
- 💰 Announcements of investment, funding, or acquisitions
- 🛒 Launches of new products or lines in retail channels
- 🏆 Recognition or awards in healthy/natural food industry
- 🌱 Partnerships to expand regenerative agriculture initiatives