Ovative Group | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for Ovative Group
Ovative Group
Overview
Ovative Group is an independent digital-first media, measurement, and creative firm based in Minneapolis, Minnesota. Founded in 2009 by Dale Nitschke, the company focuses on helping brands achieve profitable growth through integrated marketing strategies and proprietary measurement technology. The firm manages over $1.5 billion in media for a diverse client portfolio spanning retail, healthcare, and technology.
Ovative Group delivers services such as full-funnel media planning and activation, advanced marketing measurement, creative strategy development, and consulting. Their flagship product, EMRge™, is a proprietary MarTech platform designed to holistically measure business impact by connecting marketing investments to outcomes. Industry recognition includes Google Premier Partner status and numerous awards for excellence.
Basic Information
| Industry | Marketing & advertising |
|---|---|
| Founded | 2009 |
| Revenue | $21.8M |
| Headquarters | 729 Washington Ave N, Suite 1000, Minneapolis, Minnesota 55401, United States |
| Languages | English |
Contact Details
- Phone: +1 612-886-1010
- Website: ovative.com
- LinkedIn: linkedin.com/company/ovative-group
Key Focus Areas & Initiatives
- Integrated marketing and media strategy
- Advanced marketing measurement and analytics
- Full-funnel media planning and activation
- Creative strategy and development
- Cross-channel measurement and attribution
- Marketing technology and automation
- Business growth and operational efficiency
- Media impact transformation and validation
Technologies Used
- AB Tasty
- AI
- AT&T
- Adobe
- Adobe Analytics
- Adobe Commerce
- Adobe Customer Journey Analytics
- Adobe Experience Manager
- Adobe Target
- Amazon Advertising
- CloudFlare Hosting
- Cloudflare DNS
- Confluence
- Criteo
- Databricks
- Docker
- Ematch
- Excel4Apps
- Figma
- Git
- Google Analytics
- Google Tag Manager
- Hubspot
- Inkling
- Ironclad
- LeadsPedia
- Microsoft Azure Monitor
- Microsoft Excel
- Microsoft PowerPoint
- Mode
- Monetate
- OpenTracker
- Optimizely
- Outlook
- Pacvue
- Python
- React
- Refinitiv World-Check Risk Intelligence
- SQL
- Salesforce Commerce Cloud
- Shopify
- Slack
- Tableau
- Tealium
- The Trade Desk
- Webflow
- Wordpress
- Workday
- YouTube
Buyer Teams to Target
Marketing Strategy & Analytics
- Chief Marketing Officer
- VP of Marketing
- Director of Marketing Analytics
- Media Strategy Manager
- Digital Marketing Analyst
- Marketing Technology Lead
Creative & Content
- Creative Director
- Content Strategy Lead
- Senior Copywriter
- Creative Strategist
- Art Director
- UX Designer
Data Science & Measurement
- Head of Data Science
- Analytics Director
- Marketing Data Scientist
- Measurement Solutions Architect
- Attribution Modeling Lead
- Business Intelligence Manager
Technology & Platform Operations
- Chief Technology Officer
- Director of Marketing Technology
- Product Manager, MarTech
- Solutions Engineer
- Marketing Automation Specialist
- Ad Operations Manager
What They Buy
- Marketing analytics platforms & reporting tools
- Media buying & ad serving solutions
- Creative asset management software
- Campaign attribution & measurement tools
- Customer data platforms (CDPs)
- Cloud infrastructure & data visualization tools
- Collaboration & workflow management software
Signals to Watch
- 🗣️ Launch of new award-winning campaigns or media initiatives
- 🧑💻 Adoption of new marketing or analytics technology
- 📆 Posting of new marketing or data science job openings
- 🚀 Expansion of services into new verticals or geographic markets
- 🤝 New partnerships with technology vendors or media platforms
- 💰 Recognition for industry awards or performance achievements