Outdoor Voices

Overview

Outdoor Voices is an activewear company founded in 2013 by Ty Haney. The brand aims to inspire daily movement and promote a positive approach to fitness through its philosophy of "Doing Things." It designs technical apparel that serves as a uniform for everyday activities, focusing on clothing optimized for recreational use rather than for high-performance athletics.

The company emphasizes ethical production practices and manufactures its collections in the U.S., Vietnam, Taiwan, Turkey, and Sri Lanka. With a diverse range of apparel for both men and women, Outdoor Voices encourages customers to engage in movement and celebrate the joy of being active.

Basic Information

Contact Details

• Phone: +1 512-356-9136
• Website: outdoorvoices.com
• LinkedIn: linkedin.com/company/outdoor-voices

Key Focus Areas & Initiatives

• Active lifestyle apparel design
• Brand community engagement
• Performance fabric innovation
• Inclusive sizing and accessibility
• Direct-to-consumer e-commerce
• Recreation-focused product development
• Collaborative collections and pop-up shops
• Ethical and sustainable manufacturing
• Community-driven marketing initiatives

Technologies Used

• Bing Ads
• BounceExchange
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Tag Manager
• Grafana
• HeapAnalytics
• Hotjar
• Klaviyo
• Mailchimp Mandrill
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Paypal
• React Redux
• Shopify
• Shopify Plus
• SkimLinks
• Slack
• SteelHouse
• Taboola
• The Trade Desk
• Vercel
• VueJS
• Yotpo

Buyer Teams to Target

Product & Merchandising

• Director of Product Development
• Merchandising Manager
• Apparel Designer
• Fabric Sourcing Manager
• Product Developer
• Technical Designer

Marketing & Brand

• VP of Marketing
• Brand Manager
• E-commerce Marketing Lead
• Community Engagement Manager
• Digital Marketing Specialist
• Social Media Strategist

Operations & Supply Chain

• Director of Operations
• Supply Chain Manager
• Logistics Coordinator
• Procurement Manager
• Inventory Analyst
• Quality Control Supervisor

Technology & E-Commerce

• Head of E-Commerce
• IT Manager
• Web Developer
• Growth Product Manager
• CRM Administrator
• UX/UI Designer

What They Buy

• Performance and sustainable fabrics
• Apparel manufacturing services
• E-commerce platforms and apps
• Digital marketing and analytics tools
• Logistics and supply chain management solutions
• Community engagement platforms
• Packaging and fulfillment services

Signals to Watch

• 🚀 New product or collection launches
• 📢 Brand collaborations or marketing campaigns
• 🧑‍💻 Adoption of new e-commerce or analytics technology
• 📦 Expansion into new markets or channels
• 📆 Key hiring for merchandising or supply chain roles
• ♻️ Initiatives around sustainability or ethical production