Osborn Barr Paramore (OBP)

Overview

Osborn Barr Paramore (OBP) is an independent, full-service marketing communications agency with over 35 years of experience. The agency specializes in agriculture, food systems, rural lifestyle brands, and tourism, helping clients craft compelling narratives and connect with audiences to drive business growth. Founded in 1988 and rebranded in 2017 after acquiring Paramore Digital, OBP is headquartered in Creve Coeur/St. Louis, Missouri, with additional offices in Kansas City and Nashville.

OBP offers integrated services spanning advertising, branding, public relations, and digital marketing, leveraging industry knowledge and a collaborative culture to deliver tailored solutions. Notable campaigns include “That’s My M-O” for the Missouri Division of Tourism and “Field of Dreams” for DeKALB®. The agency fosters a culture rooted in hard work and authenticity, reflecting its strong ties to agriculture and rural communities.

Basic Information

Contact Details

• Phone: +1 314-726-5511
• Website: obpagency.com
• LinkedIn: linkedin.com/company/obpagency

Key Focus Areas & Initiatives

• Integrated marketing campaigns
• Brand storytelling
• Public relations and communication strategy
• Tourism promotion and experiential marketing
• Agriculture and rural brand development
• Digital content creation and social media marketing
• Market research and analytics
• Collaborative agency partnerships

Technologies Used

• Gmail
• Google Apps
• Google Tag Manager
• Gravity Forms
• Hubspot
• MailChimp SPF
• Mimecast
• Mobile Friendly
• Outlook
• Slack
• Vimeo
• Visual Website Optimizer
• WordPress.org
• reCAPTCHA

Buyer Teams to Target

Marketing & Strategy

• Chief Marketing Officer
• Director of Brand Strategy
• Marketing Manager
• Campaign Manager
• Social Media Manager
• Content Strategist

Creative & Design

• Creative Director
• Art Director
• Graphic Designer
• Video Producer
• Copywriter
• UX Designer

Digital & Analytics

• Director of Digital Marketing
• SEO Specialist
• Web Developer
• Data Analyst
• Paid Media Specialist
• CRM Manager

Client Services & Account Management

• Account Director
• Account Manager
• Client Engagement Lead
• Business Development Manager
• Partnerships Manager
• Project Manager

What They Buy

• Digital advertising platforms
• Brand and campaign analytics tools
• Content creation and video production services
• Marketing automation software
• CRM and client management systems
• Media planning and buying tools
• Market research services

Signals to Watch

• 📆 New client onboarding or RFP announcements
• 🧑‍💻 Expansion of digital marketing teams
• 🚀 Launch of major campaigns or new service lines
• 🤝 Strategic partnerships with rural or tourism brands
• 🗺️ Opening new office locations or geographic expansion
• 💼 Leadership changes in marketing or creative roles