Nature's Bakery

Overview

Nature's Bakery is a health-focused snack food brand established in 2011 in Reno, Nevada. Founded by Dave and Sam Marson, the company is dedicated to creating simple, wholesome snacks designed to support active, healthy lifestyles. In December 2020, the brand joined KIND Snacks and the Mars family of companies following a major acquisition.

Specializing in soft-baked bars made with high-quality ingredients, Nature's Bakery offers a range of products including stone ground whole wheat fig bars in multiple flavors, gluten-free bars crafted with ancient grains, and dairy-free chocolate brownies. All products are plant-based, dairy-free, nut-free, and Non-GMO Project Verified. Their snacks are distributed through approximately 100,000 stores nationwide, including major retailers such as Target, Walmart, and Costco, as well as specialty and club stores.

Basic Information

Contact Details

• Phone: +1 775-883-2253
• Website: naturesbakery.com
• LinkedIn: linkedin.com/company/nature-s-bakery

Key Focus Areas & Initiatives

• Allergen-friendly and nutritious snacking options
• Plant-based, dairy-free, and non-GMO product innovation
• Expansion of soft-baked bars and brownie offerings
• Food transparency and clean label commitment
• Retail and e-commerce growth strategies
• Sustainable sourcing and packaging initiatives
• Brand partnerships and consumer engagement
• Solutions for food allergy and intolerance friendly diets

Technologies Used

• .NET
• ABB Robotics
• AC500 PLC
• AI
• AVEVA InTouch HMI
• AWS Systems Manager Parameter Store
• AboveNet
• Act!
• Amazon SES
• Appier AIRIS (formerly Woopra)
• Asana
• Atlassian Cloud
• Automic Automation
• Azure Virtual Machine Scale Sets
• CAT
• CONTROL
• Cloudflare DNS
• CrazyEgg
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• ETQ Reliance QMS
• Excel4Apps
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gem
• Google Analytics
• Google Dynamic Remarketing
• Google Tag Manager
• Greenhouse.io
• IQMS
• Indeed
• IoT
• LinkedIn Ads
• LogIC
• Mag+
• Maintenance Connection
• Meshmixer
• Micro
• Microsoft Excel
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft Project
• Mobile Friendly
• Nielsen Ad Intel
• Ning
• Olo
• OneTrust
• Outlook
• REACH
• RSLogix
• Redzone
• Remote
• S&P Capital IQ Pro
• SAP
• SAP Plant Maintenance
• Salsify
• SentenceTransformers
• Servo-i Ventilator
• Shopify
• Shopify Plus
• Siemens SIMATIC HMI (Human Machine Interface)
• Siemens SIMATIC S7
• Siemens SIMATIC SCADA
• Sigma
• Slack
• Smartsheet
• Syndigo
• Teads
• Tor
• Visio
• Wider Planet
• Yotpo
• eGain
• eMaint CMMS

Buyer Teams to Target

Product Development & Innovation

• Director of Product Innovation
• R&D Manager, Snack Foods
• Food Scientist
• Product Development Manager
• Quality Assurance Director
• Packaging Technologist

Manufacturing & Supply Chain

• VP of Operations
• Supply Chain Manager
• Plant Manager
• Procurement Director
• Manufacturing Engineer
• Production Planning Manager

Sales & Distribution

• Vice President of Sales
• National Account Manager
• Director of E-commerce
• Regional Sales Manager
• Retail Partnerships Manager
• Customer Success Manager

Marketing & Brand Strategy

• Chief Marketing Officer
• Brand Manager
• Director of Digital Marketing
• Trade Marketing Manager
• Head of Consumer Insights
• Social Media Lead

What They Buy

• Food-grade packaging solutions
• Ingredients for plant-based and allergen-free products
• Manufacturing and automation equipment
• Retail distribution and merchandising services
• Digital marketing and analytics platforms
• E-commerce and fulfillment technology
• Sustainability-focused supply chain services

Signals to Watch

• 📆 New job postings in innovation, R&D, or manufacturing roles
• 🚀 Launch of new snack product lines or flavors
• 🤝 Announced partnerships with major retailers or brands
• 🌱 Initiatives in sustainability or packaging upgrades
• 🧑‍💻 Adoption of new production technologies or ERP tools
• 🗣️ Increased digital marketing campaigns or sponsorships