MR DIY Indonesia

Overview

MR DIY Indonesia is the largest home improvement and household retail chain in the country, part of the Malaysian-based MR.D.I.Y. Group. Since opening its first store in September 2017, it has rapidly expanded to over 1,200 locations across 422 cities and regencies in Indonesia. The company focuses on suburban and residential areas, achieving significant growth by opening 400 stores in its first five years and planning to add 800 more by 2025.

The company offers more than 18,000 products across 10 categories, including household essentials, hardware and tools, electrical items, furnishing products, and lifestyle items. It emphasizes "Always Low Prices" with uniform pricing nationwide and an organized shopping experience. MR DIY Indonesia prioritizes price-conscious households and supports local economies by hiring a diverse workforce and partnering with local suppliers.

Basic Information

Contact Details

• Phone: +60 3-8961 1338
• Website: mrdiy.com
• LinkedIn: linkedin.com/company/mrdiyindonesia
• Facebook: facebook.com/mrdiy2u
• Twitter: twitter.com/mrdiymy

Key Focus Areas & Initiatives

• Home improvement and household retail expansion
• Nationwide store network in suburban and residential areas
• Affordable pricing and wide product range
• Retail store automation and digital integration
• Inventory management and retail logistics
• Local supplier partnerships and community engagement
• Retail campaigns and brand promotion

Technologies Used

• Adobe Media Optimizer
• BASE
• BlackLine Invoice-to-Cash
• Bootstrap Framework
• Cedexis Radar
• CloudFlare
• CloudFlare Hosting
• Cloudflare DNS
• Django
• DoubleClick
• DoubleClick Conversion
• Excel4Apps
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flow
• Gem
• Gmail
• GoDaddy Hosting
• Google
• Google AdSense
• Google Analytics
• Google Apps
• Google Cloud BigQuery
• Google Drive
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Tag Manager
• Highcharts JS Library
• Javascript
• Looker Studio
• MailChimp SPF
• Mailchimp Mandrill
• Microsoft Excel
• Microsoft Office
• Mobile Friendly
• Netlify
• Olark
• OneTrust Tech Risk & Compliance
• Power BI Documenter
• Python
• Rapid7 InsightVM
• SES
• SQL
• Skype
• Slack
• TikTok
• Vimeo
• VueJS
• YouTube
• Zendesk
• pandas
• reCAPTCHA

Buyer Teams to Target

Store Operations & Logistics

• Head of Store Operations
• Retail Operations Manager
• Logistics & Distribution Manager
• Inventory Control Lead
• Store Expansion Manager
• Supply Chain Director

IT & Digital Transformation

• Chief Information Officer
• IT Infrastructure Manager
• Digital Solutions Lead
• E-commerce Product Manager
• Business Intelligence Analyst
• Retail Technology Specialist

Sales & Merchandising

• Director of Sales
• Head of Merchandising
• Category Manager
• Regional Sales Manager
• Key Account Manager
• Visual Merchandising Coordinator

Marketing & Customer Experience

• Chief Marketing Officer
• Brand Manager
• Digital Marketing Lead
• CRM Manager
• Community Engagement Specialist
• Customer Insights Analyst

What They Buy

• Retail store automation software
• Point-of-sale and payment systems
• Supply chain & logistics solutions
• Inventory management platforms
• Digital marketing and analytics tools
• In-store display fixtures & shelving
• Customer engagement technologies

Signals to Watch

• 🚀 Announcements of new store openings or expansions
• 🧑‍💻 Investments in retail technology or digital upgrades
• 📆 Hiring for logistics, IT, or retail operations roles
• 🫂 Executive or senior management hires
• 💰 Reports of revenue growth or new funding sources
• 🎉 Large-scale promotional or marketing campaigns