Madison Reed

Overview

Madison Reed is a beauty and personal care company specializing in salon-quality hair color products and professional coloring services. Founded in 2013 by Amy Errett, the company provides women with hair color options that emphasize quality and ingredient safety, offering a portfolio of products formulated without harsh chemicals to address needs such as gray root coverage and highlights.

Operating with an omnichannel strategy, Madison Reed manages 87 Hair Color Bar locations and sells directly to consumers through e-commerce as well as partnerships with major retailers like Ulta Beauty, Target, Amazon, and Walmart. With over 5 million customers and significant funding, the company is recognized for its continued innovation and growth in the beauty industry.

Basic Information

Contact Details

• Phone: +1 415-225-0872
• Website: madison-reed.com
• LinkedIn: linkedin.com/company/madison-reed

Key Focus Areas & Initiatives

• Salon-quality hair color products without harsh chemicals
• Omnichannel retail and direct-to-consumer distribution
• Personalized hair color solutions and consultations
• Expansion of Hair Color Bar express salon locations
• Ingredient safety and formulation transparency
• Promoting sustainability and cruelty-free beauty
• Technological innovation in customer experience

Technologies Used

• AI
• AdRoll
• Amazon AWS
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Amazon SES
• Bing Ads
• Braintree
• CapCut
• Cloudinary
• Disqus
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DynamicYield
• Facebook Conversion Tracking
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fivetran
• Gmail
• Google AdWords Conversion
• Google Ads
• Google Analytics
• Google Apps
• Google Docs
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Greenhouse.io
• Hex
• Hotjar
• Kinsta
• Looker
• Microsoft Office 365
• Mobile Friendly
• OneTrust
• Paylocity
• Paypal
• Postpresso
• Rackspace MailGun
• React Redux
• Remote
• Route 53
• Segment.io
• Sift Science
• Slack
• Snowflake
• SparkPost
• Stripe
• The Trade Desk
• VueJS
• YouTube
• Zendesk
• dbt
• monday CRM

Buyer Teams to Target

Marketing & Growth

• Chief Marketing Officer
• VP of Digital Marketing
• Director of E-commerce
• Performance Marketing Manager
• CRM Manager
• Brand Partnerships Lead

Retail Operations & Expansion

• VP Retail Operations
• Director of Store Expansion
• Field Operations Manager
• Head of Customer Experience
• Salon Development Manager
• Facilities & Logistics Lead

Product Innovation & Technology

• Chief Product Officer
• Director of Product Development
• Head of R&D
• Lead Formulation Chemist
• Director of Engineering
• VP of Technology

Supply Chain & Procurement

• VP of Supply Chain
• Director of Sourcing
• Purchasing Manager
• Logistics Coordinator
• Inventory Planner
• Quality Assurance Lead

What They Buy

• Hair color formulation and chemist consulting services
• Retail POS and salon management platforms
• Cloud infrastructure & e-commerce technologies
• Digital marketing & CRM software
• Omnichannel analytics and customer data tools
• Sustainable packaging & ingredient suppliers
• Logistics and fulfillment solutions

Signals to Watch

• 🚀 Launch of new product lines or ingredients
• 📆 High volume of salon or engineering job postings
• 🌎 Expansion into new retail or geographic markets
• 🧑‍💻 Adoption of new marketing or e-commerce technology
• 🤝 Announced partnerships with major retailers
• 💸 Major funding rounds or venture investments