La Presse

Overview

Based in Montreal, La Presse is an independent, not-for-profit French-language daily news organization founded in 1884. Recognized as North America’s largest independent French-language newsroom and as Canada’s second most trusted media brand (2022 CanTrust Index), the organization transitioned to a fully digital model in 2017. Today, La Presse reaches audiences through its flagship La Presse+ tablet app, the LaPresse.ca website, and a dedicated mobile app, serving over one million newsletter subscribers and nearly two million followers on social media.

Its newsroom employs a large team of journalists who provide coverage on local, regional, national, and international events. Maintaining a strong separation between editorial activities and advertising through Atelier La Presse, the organization is committed to delivering high-quality, independent journalism while offering trusted advertising solutions. Celebrating its 10th digital anniversary in 2023, La Presse continues to innovate and leverage technology to enhance its news and advertising capabilities.

Basic Information

Contact Details

• Phone: +1 514-285-7000
• Website: lapresse.ca
• LinkedIn: linkedin.com/company/la-presse

Key Focus Areas & Initiatives

• Independent French-language journalism
• Digital news transformation and innovation
• Community engagement and public interest reporting
• Separation of newsroom and advertising operations
• Multimedia storytelling across platforms
• Local, regional, national, and international news coverage
• Philanthropic and sustainable media models
• Mobile app development and digital user experience

Technologies Used

• AI
• Adobe Media Optimizer
• Amazon AWS
• Amazon Associates
• Amazon CloudFront
• Atlassian Cloud
• Braze
• Cedexis Radar
• Ceridian
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Eventbrite
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Font API
• Google Tag Manager
• Hotjar
• Integral Ad Science
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• Multilingual
• OpenX - Exchange
• Outlook
• Pardot
• Route 53
• Rubicon Project
• Salesforce
• Vercel
• Vimeo
• WordPress.org
• YouTube
• Zendesk
• comScore

Buyer Teams to Target

Editorial & Content Strategy

• Editor-in-Chief
• Managing Editor
• Digital Content Director
• Newsroom Technology Manager
• Features Editor
• Content Operations Lead

Digital Product & Development

• Chief Technology Officer
• VP, Product Development
• Lead Software Engineer
• App Development Manager
• UX/UI Designer
• Quality Assurance Lead

Marketing & Audience Growth

• Chief Marketing Officer
• Director of Audience Engagement
• Head of Digital Marketing
• SEO Manager
• Brand Partnership Manager
• Subscriber Acquisition Lead

Advertising & Revenue

• Director of Advertising Services
• Head of Programmatic Partnerships
• Revenue Operations Manager
• Account Executive
• Sales Operations Lead
• Media Planner

What They Buy

• Digital content management systems (CMS)
• Cloud infrastructure & hosting services
• Advertising and programmatic ad platforms
• Audience analytics & engagement tools
• Mobile app development frameworks
• Subscription and paywall technology
• Cybersecurity and data privacy solutions

Signals to Watch

• 📆 New job postings in editorial, product, or engineering roles
• 🚀 Launch of new digital features or app updates
• 🤝 Strategic partnerships for technology or content initiatives
• 💰 Announcements of new funding, grants, or sponsorships
• 🗣️ Major audience outreach or marketing campaigns
• 🧑‍💻 Shift in digital platform or technology stack