KOIN-TV

Overview

KOIN-TV is a CBS-affiliated television station based in Portland, Oregon, with a legacy dating back to its first broadcast in October 1953 as the city’s inaugural VHF TV station. Originating from KOIN radio, founded in 1925, the television station has operated as a central part of the regional media landscape, moving into expanded facilities in 1955 alongside its radio predecessor.

The station provides a range of over-the-air broadcast services, emphasizing local news, weather, and community programming, while also delivering CBS network content to audiences across Oregon and surrounding states. For decades, it has played a significant role in community involvement and remains a trusted source for regional news and information.

Basic Information

Contact Details

• Website: koin.com
• LinkedIn: linkedin.com/company/koin-tv

Key Focus Areas & Initiatives

• Local news coverage and investigative journalism
• Live weather and traffic reporting
• Community engagement and coverage of regional events
• Live streaming and digital content production
• Distribution of CBS network programming
• Innovation in broadcast technology and media platforms

Technologies Used

• AI
• Bluekai
• CSC Corporate Domains
• Chartbeat
• Outlook
• Slack
• Taboola Newsroom
• Wordpress VIP

Buyer Teams to Target

News & Editorial

• News Director
• Executive Producer
• Assignment Editor
• Investigative Reporter
• Digital Content Manager
• Managing Editor

Engineering & Broadcast Operations

• Chief Engineer
• Broadcast Systems Manager
• IT Broadcast Specialist
• Master Control Operator
• Technical Director
• Studio Engineer

Marketing & Audience Development

• Marketing Director
• Audience Development Manager
• Brand Manager
• Digital Marketing Specialist
• Community Relations Coordinator
• Promotions Producer

Sales & Business Partnerships

• Sales Director
• Account Executive
• Business Development Manager
• Advertising Sales Manager
• Partnerships Coordinator
• Revenue Operations Analyst

What They Buy

• Broadcast management and playout systems
• Digital newsroom & editorial workflow software
• Weather data and graphics platforms
• Audience analytics and engagement tools
• Cloud storage & content delivery services
• Marketing automation and CRM solutions
• Cybersecurity and IT infrastructure services

Signals to Watch

• 📆 Major hiring for news, engineering, or digital content roles
• 🚀 New show launches or expansion of local programming
• 💻 Adoption or migration to new newsroom technologies
• 🤝 Formation of advertising or content partnerships
• 🌐 Launch of new digital or streaming platforms
• 🫂 Leadership changes in news, engineering, or sales teams