Industrial Color

Overview

Established in 1991, this creative production agency specializes in high-end visual content for fashion, retail, tech, and beauty brands. Originally a design agency, the company has evolved into a powerhouse, producing over 10 million digital assets annually through a wide range of services including photography, videography, post-production, CGI, VFX, AR/VR experiences, and advanced AI-driven content creation.

The agency operates major studios in New York, Los Angeles, and King of Prussia, Pennsylvania, with its Brooklyn and Tribeca locations offering 12 studios and its Downtown and Culver City sites providing 9 studios. Serving over 400 leading brands, it provides not only eCommerce production and equipment rentals but also supports large-scale campaigns and emerging media workflows.

Basic Information

Contact Details

• Phone: +1 212-334-3353
• Website: industrialcolor.com
• LinkedIn: linkedin.com/company/industrial-color
• Facebook: facebook.com/pages/Industrial-Color-Brands/136326146414584
• Twitter: twitter.com/industrialcolor

Key Focus Areas & Initiatives

• High-volume photo and video production for e-commerce and advertising
• Creative content development for fashion, retail, tech, and beauty
• Advanced CGI, VFX, and AR/VR immersive experiences
• AI-driven content production and automation workflows
• Post-production, retouching, and color grading services
• Full-service studio facilities and equipment rentals
• Media production infrastructure and scalability solutions
• Strategy for multichannel digital content campaigns

Technologies Used

• .NET
• API Gateway
• AWS CloudFormation
• AWS Step Functions
• AWS Trusted Advisor
• Adobe Creative Suite
• Adobe InDesign
• Adobe Photoshop
• Amazon CloudFront
• Amazon Elastic File System (Amazon EFS)
• Amazon S3
• AutoCAD
• Azure Devops
• C#
• DNS Made Easy
• Datadog
• ECS
• Electron
• ExactTarget
• Figma
• Gmail
• Google Apps
• Google Cloud Hosting
• Google Tag Manager
• Lambda Cloud
• Mailchimp Mandrill
• Marketo
• Media Temple SSL
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Pardot
• React
• React Native
• Remote
• Route 53
• Salesforce
• Shopp
• SketchUp
• Slack
• Strato
• WP Engine
• WordPress.org
• Workable
• ZoomInfo

Buyer Teams to Target

Creative & Production Leadership

• Chief Creative Officer
• Director of Production
• Executive Producer
• Head of Post-Production
• Creative Director
• Senior Studio Manager

IT & Digital Solutions

• Chief Technology Officer
• Director of IT
• Head of Digital Solutions
• Systems Architect
• Cloud Solutions Manager
• DevOps Lead

Marketing & Brand Strategy

• VP of Marketing
• Head of Digital Strategy
• Brand Manager
• Content Marketing Lead
• Campaign Manager
• Growth Marketing Director

Operations & Studio Management

• Director of Operations
• Facilities Manager
• Studio Operations Lead
• Logistics Manager
• Equipment Manager
• Asset Management Supervisor

What They Buy

• Professional camera and video equipment
• Studio lighting and production hardware
• Cloud storage and asset management platforms
• Creative software for CGI, VFX, and AR/VR
• AI and automation tools for content workflows
• Project management and collaboration SaaS
• Marketing automation and analytics solutions

Signals to Watch

• 📆 New job postings for creative or production leadership roles
• 🧑‍💻 Investments in new content automation or AI-driven workflows
• 💰 Announcements of expanded partnerships with major brands
• 🚀 Launch of innovative AR/VR or CGI service offerings
• 🎥 Upgrades to studio or production technology infrastructure
• 🗣️ Publicized wins of large-scale marketing or campaign contracts