GroundTruth

Overview

GroundTruth is an advertising technology company headquartered in New York, previously known as xAd. Established in 2009, it empowers brands, agencies, small businesses, and non-profits to drive in-store visits and achieve measurable business outcomes through its innovative location-based marketing platforms.

The company offers geo-contextual omnichannel solutions, including a self-serve advertising platform and managed services. Leveraging proprietary mapping technology, third-party mobile location data, and contextual mapping, GroundTruth delivers highly targeted campaigns informed by real-world consumer behavior, processing over 30 billion visits annually. Its workplace culture has received industry recognition, earning three consecutive "Best Places to Work" honors from AdAge.

Basic Information

Contact Details

• Phone: +1 858-824-1888
• Website: groundtruth.com
• LinkedIn: linkedin.com/company/groundtruthco

Key Focus Areas & Initiatives

• Location-based marketing and geo-targeted advertising
• Real-time campaign measurement and optimization
• Managed and self-serve advertising platforms
• Contextual mapping technology for audience segmentation
• Offline sales attribution and tracking
• Consumer behavior data analytics
• Data privacy compliance in location signals

Technologies Used

• .GIS
• AI
• AWS Glue Data Catalog
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Amazon Elastic MapReduce (EMR)
• Amazon S3
• Amazon Web Services (AWS)
• Android
• Angular
• Appcues
• Athena
• Atlassian Cloud
• Bing Ads
• Boto3
• Drift
• Facebook Login (Connect)
• Fastapi
• Flask
• Google Tag Manager
• Groundtruth
• Hotjar
• Hubspot
• Lambda Cloud
• MailChimp SPF
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• Outlook
• PySpark
• Python
• React
• Redshift
• Route 53
• SQL
• Salesforce
• Slack
• Spark
• The Trade Desk
• Vimeo
• WP Engine
• WordPress.org
• Zendesk

Buyer Teams to Target

Marketing Strategy & Growth

• Chief Marketing Officer
• Director of Digital Marketing
• Growth Marketing Manager
• Brand Strategist
• Campaign Analytics Lead
• Audience Segmentation Specialist

Product Management & Innovation

• Vice President of Product
• Senior Product Manager
• Platform Product Owner
• Data Product Manager
• UX/UI Designer
• Solutions Architect

Engineering & Technology

• Chief Technology Officer
• Director of Engineering
• Lead Software Engineer
• DevOps Engineer
• Data Scientist
• Cloud Infrastructure Manager

Sales & Client Solutions

• Vice President of Sales
• Enterprise Account Executive
• Business Development Manager
• Client Success Director
• Media Solutions Consultant
• Partnerships Manager

What They Buy

• Cloud infrastructure & hosting services
• Data analytics and business intelligence tools
• Digital advertising platforms
• Audience segmentation software
• Customer relationship management (CRM) systems
• Marketing automation solutions
• Data privacy and compliance technologies

Signals to Watch

• 📆 New job postings for data science or engineering roles
• 🚀 Launch of new advertising or analytics products
• 💡 Announced partnerships with marketing agencies
• 🗺️ Expansion into new geographic regions or markets
• 🧑‍💼 Leadership changes in marketing or technology teams
• 💰 Recent funding, acquisition, or merger activity