Greenpeace

Overview

Greenpeace is an independent global campaigning network founded in Canada in 1971 by environmental activists. The organization is dedicated to preserving endangered species, preventing environmental abuses, and raising awareness about environmental issues. With nearly 3 million supporters worldwide, the group operates in 40 countries, with its international headquarters in Amsterdam.

The organization focuses on various environmental issues, including climate change, deforestation, overfishing, and commercial whaling. Direct, nonviolent action is its primary tactic, employing methods such as confronting whalers, blocking industrial waste discharge, and conducting scientific studies. These actions generate media attention and mobilize public opinion against harmful environmental practices, aiming to ensure the Earth can nurture life in all its diversity.

Basic Information

Contact Details

• Phone: +31 20 718 2000
• Website: greenpeace.org
• LinkedIn: linkedin.com/company/greenpeace

Key Focus Areas & Initiatives

• Environmental advocacy and policy influence
• Climate change campaigns and education
• Deforestation prevention and monitoring
• Marine protection and anti-overfishing efforts
• Promotion of renewable energy solutions
• Supporter mobilization and digital activism
• Environmental investigations and research
• Biodiversity preservation initiatives

Technologies Used

• Amazon SES
• Atlassian Confluence
• Backbone JS Library
• Bootstrap Framework
• CloudFlare
• CloudFlare CDN
• CloudFlare Hosting
• Drupal
• GitHub Hosting
• Gmail
• Google Apps
• Google Cloud Hosting
• Google Font API
• Google Tag Manager
• Gravity Forms
• Hotjar
• Hubspot
• Jira
• Linkedin Marketing Solutions
• Mapbox
• Mobile Friendly
• Multilingual
• New Relic
• Pantheon
• React Redux
• Salesforce
• Salesforce Live Agent
• Salesforce Service Cloud
• Tableau
• VueJS
• WP Engine
• WordPress.org
• reCAPTCHA

Buyer Teams to Target

Media & Communications

• Director of Communications
• Social Media Manager
• Content Strategist
• Press Officer
• Digital Campaign Manager
• Public Relations Specialist

IT & Digital Infrastructure

• Head of Information Technology
• Web Platform Manager
• IT Security Lead
• Cloud Solutions Architect
• Systems Administrator
• CRM Manager

Fundraising & Supporter Engagement

• Fundraising Director
• Supporter Engagement Lead
• Donor Relations Manager
• Grant Coordinator
• Digital Fundraising Specialist
• Campaign Fundraising Officer

Research & Environmental Programs

• Director of Research
• Environmental Scientist
• Program Manager
• Field Operations Lead
• Campaign Researcher
• Investigation Specialist

What They Buy

• Cloud infrastructure & hosting services
• CRM and supporter management platforms
• Digital advocacy and email campaign tools
• Environmental monitoring and research equipment
• Multimedia production and analysis software
• Data analytics and reporting solutions
• Fundraising and donation processing solutions

Signals to Watch

• 📢 Major awareness campaigns or media launches
• 🧑‍💼 Appointment of new senior leadership roles
• 🌱 Announcements of sustainability or climate initiatives
• 🔬 Investment in new research or monitoring technology
• 💳 Digital fundraising drives or new donor programs
• 🌍 Expansion into new regions or increase in global operations