Golden Screen Cinemas

Overview

Malaysia's largest cinema exhibitor, Golden Screen Cinemas Sdn Bhd (GSC) captures over 41% of market share and is a wholly-owned subsidiary of PPB Group. Headquartered in Petaling Jaya, Selangor, the company was established in 1987 and operates more than 628 screens across 74 locations throughout Malaysia and Vietnam. GSC is recognized for pioneering advanced cinema technologies and continues to expand its footprint and offerings for diverse audiences.

GSC delivers a comprehensive entertainment experience, featuring premium venues such as Aurum Theatre and GSC Signature, as well as accessible options like GSC Lite. Its portfolio includes advanced innovations like 4DX and Dolby Atmos®, integrated food and beverage services, and both movie distribution and content creation. With multiple industry awards and the largest multiplex in Southeast Asia at GSC Mid Valley Megamall, GSC continues to lead cinema innovation in the region.

Basic Information

Contact Details

• Phone: +60 3-7713 7888
• Website: gsc.com.my
• LinkedIn: linkedin.com/company/gscinemas

Key Focus Areas & Initiatives

• Premium and luxury cinema experiences
• Advanced technologies such as 4DX, Dolby Atmos®, and IMAX
• Cinema partnership programs and industry networking
• Food & beverage integration, merchandising, and loyalty programs
• Regional and local content promotion
• Cinema sustainability and community outreach
• Digital transformation with app, e-commerce, and digital platforms
• Hosting film festivals, events, and special screenings

Technologies Used

• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• Google Play
• Google Tag Manager
• LinkedIn Ads
• Meta Ads Manager
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Power BI Documenter
• TikTok
• YouTube

Buyer Teams to Target

Operations & Venue Management

• Head of Operations
• Venue/Location Manager
• Facilities Manager
• Event Coordinator
• Customer Experience Manager
• Safety & Compliance Officer

Marketing & Partnerships

• Head of Marketing
• Brand Manager
• Partnerships Manager
• Events & Promotions Lead
• Digital Marketing Specialist
• Content & Social Media Manager

Technology & Digital Transformation

• Chief Technology Officer
• IT Manager
• Digital Product Manager
• Systems Administrator
• Business Intelligence Lead
• Web & App Developer

Procurement & Supply Chain

• Procurement Manager
• Supply Chain Specialist
• F&B Purchasing Lead
• Vendor Relations Manager
• Inventory Coordinator
• Category Manager

What They Buy

• Cinema projection and audio equipment
• Food & beverage supplies and merchandising
• Digital advertising and social media tools
• Customer loyalty and CRM platforms
• Event management and ticketing systems
• Facility and safety management solutions
• Business analytics and reporting software

Signals to Watch

• 🚀 Launch of new cinema locations or premium formats
• 📈 Increased marketing campaigns, film festivals, or events
• 🧑‍💻 Implementation of new digital platforms or apps
• 🤝 Announcements of new partnerships or collaborations
• 🫂 Changes in executive or venue management roles
• 🍿 Expansion of F&B offerings or retail concepts