Forrester

Overview

Forrester Research, Inc. is an independent global research and advisory firm based in Cambridge, Massachusetts. Founded in 1983, the company specializes in providing business and technology leaders with research, consulting, and events to help them navigate emerging technologies and customer behavior. With over 1,500 employees, the firm serves clients worldwide, including a significant portion of the Fortune 100.

The organization operates in three main segments: Research, Consulting, and Events. Its research services include proprietary subscription offerings such as Forrester Decisions and the Customer Experience Index, providing insights into market dynamics and consumer attitudes. Consulting services feature hands-on advisory support for leaders in various sectors, focusing on customer-centric strategies and growth. Events cover topics like B2B marketing, sales, and innovation, fostering knowledge sharing among industry professionals.

Basic Information

Contact Details

• Phone: +1 617-613-5730
• Website: forrester.com
• LinkedIn: linkedin.com/company/forrester-research

Key Focus Areas & Initiatives

• Emerging technology research and analysis
• Management consulting and advisory services
• Customer experience and market insights
• Proprietary research subscription programs
• Market forecasting and industry analysis
• B2B and B2C strategic growth acceleration
• Events and executive education programs
• Risk management and technology evaluation
• Innovation strategies and digital transformation leadership

Technologies Used

• AI
• AT Internet
• AWS CloudFormation
• AWS CodePipeline
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Adobe Media Optimizer
• Amadesa
• Amazon EKS Anywhere
• Amazon SES
• Articulate Storyline 3
• Bootstrap Framework
• Cedexis Radar
• Concur
• Cvent
• Docker
• DoubleClick
• DoubleClick Conversion
• Eloqua
• Excel4Apps
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fastly CDN
• Figma
• Forrester
• Gem
• Git
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Tag Manager
• HTCondor 8.9.9 on Amazon Linux 2
• Highcharts JS Library
• Javascript
• Jenkins
• Jira
• Kaltura
• Kubernetes
• LEAP
• Linkedin Marketing Solutions
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft PowerShell
• Mobile Friendly
• Multilingual
• Nginx
• ON24
• Ooyala
• Outlook
• Pantheon
• PeopleSoft Sales
• Python
• React
• React Redux
• Remote
• Ruxit
• SAP Concur
• SQL
• Salesforce
• Salesforce CRM Analytics
• Slack
• Spring Boot
• Terraform
• Twitter Advertising
• Typekit
• UltraDns
• Varnish
• Vimeo
• WordPress.org
• Workday
• go+
• reCAPTCHA

Buyer Teams to Target

Consulting & Advisory Leadership

• Chief Consulting Officer
• Director of Advisory Services
• Management Consulting Lead
• Strategic Consulting Manager
• Principal Consultant
• Advisory Program Manager

Market Research & Insights

• VP, Research & Insights
• Director of Market Intelligence
• Lead Research Analyst
• Client Insights Manager
• Research Program Lead
• Senior Data Analyst

Information Technology & Operations

• Chief Information Officer
• Director of Digital Transformation
• IT Operations Manager
• Technology Strategy Lead
• Enterprise Architect
• Cloud Infrastructure Manager

Marketing & Client Engagement

• Chief Marketing Officer
• Director of Demand Generation
• Customer Experience Manager
• Events Program Lead
• Growth Marketing Manager
• Brand & Communications Director

What They Buy

• Business intelligence platforms
• Cloud infrastructure & hosting services
• Survey research & analytics tools
• Customer relationship management (CRM) solutions
• Marketing automation platforms
• Digital event and webinar platforms
• Data visualization and reporting software

Signals to Watch

• 📆 New job postings in consulting, research, or technology leadership
• 💰 Announcement of quarterly revenue growth or new funding
• 🗺️ Expansion into new markets or regions through events
• 🧑‍💻 Adoption of emerging technologies or IT modernization initiatives
• 🤝 Partnerships with technology vendors or industry organizations
• 🚀 Launch of new research products, services, or proprietary indexes