FlowerAura

Overview

FlowerAura is an Indian ecommerce gifting platform founded in 2010 by Shrey Sehgal and Himanshu Chawla. Based in Gurgaon, Haryana, the company has grown significantly, serving over 600 cities across India and providing thoughtful gifting solutions to enhance human connections. FlowerAura addresses the need for quality flower delivery in the country, striving to deliver memorable experiences through a diverse range of products.

The company offers flowers and bouquets, cakes, plants, hampers, and personalized keepsakes. Operating via its direct ecommerce platform, franchise network, and physical retail stores in cities such as Gurgaon and Bangalore, FlowerAura utilizes dark stores for efficient order fulfillment. The \"Instanto\" app enables easy order tracking, and a strong operational infrastructure underpins the expansion and enhancement of customer experience in India's gifting industry.

Basic Information

Contact Details

• Phone: +91 88820 77077
• Website: floweraura.com
• LinkedIn: linkedin.com/company/floweraura

Key Focus Areas & Initiatives

• Same-day and midnight flower deliveries
• Personalized gifting options
• Corporate and festive hampers
• Expansion through franchise and retail stores
• Order fulfillment via dark stores
• Mobile order tracking through the Instanto app
• Online cake and plant deliveries
• Distribution in 600+ cities across India

Technologies Used

• AI
• Adobe Media Optimizer
• Amazon AWS
• Amazon SES
• Bing Ads
• CAT
• Cedexis Radar
• Create React App
• Criteo
• DoubleClick
• DoubleClick Conversion
• Drupal
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GitHub Hosting
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Harmony Email & Collaboration
• Intive Referrals
• Microsoft Excel
• Mobile Friendly
• Nginx
• Route 53
• SSMS Tools Pack
• Shutterstock
• Slack
• Ubuntu
• Vimeo
• Visual Website Optimizer
• WebEngage
• Yahoo Retargeting
• YouTube

Buyer Teams to Target

E-commerce & Digital Operations

• Head of E-commerce
• Digital Operations Manager
• Product Owner
• Platform Architect
• Supply Chain Coordinator
• Order Fulfillment Specialist

Marketing & Growth

• Chief Marketing Officer
• Digital Marketing Lead
• Brand Manager
• CRM Specialist
• Growth Analyst
• Performance Marketing Manager

Engineering & Technology

• Engineering Manager
• Frontend Developer
• Backend Developer
• DevOps Engineer
• QA Lead
• Mobile App Developer

Operations & Logistics

• Operations Director
• Logistics Manager
• Warehouse Coordinator
• Delivery Fleet Manager
• Store Manager
• Inventory Specialist

What They Buy

• Cloud infrastructure & hosting services
• E-commerce platforms & integrations
• CRM & customer engagement solutions
• Marketing automation & ad tools
• Logistics & delivery management software
• Payment gateway and fraud prevention systems
• Inventory & warehouse management solutions

Signals to Watch

• 📅 Launch of new gifting categories or services
• 💡 Implementation of emerging technologies or platforms
• 🗺️ Expansion to new cities or regions
• 🤝 Announcements of new franchise partnerships
• 🧑‍💻 Hiring for technology, logistics, or customer experience roles
• 🚀 Major marketing campaigns or promotions