Falken Tire

Overview

Falken Tires is a global brand recognized for its high-performance tires catering to passenger cars, light trucks, and medium trucks. Established in Japan in 1983 and now part of Sumitomo Rubber Industries, it holds a robust presence in North America and Europe. The brand is deeply rooted in motorsports, with ongoing innovation and a legacy of success since 1985.

Offering a comprehensive line-up including ultra-high-performance and specialized tires, Falken is known for series such as Ziex, Azenis, Wildpeak all-terrain, and WINTERPEAK F-ICE 1. Their products support both automotive enthusiasts and everyday drivers, reflecting a commitment to motorsports testing, technological advancement, and strategic partnerships with leading OEMs.

Basic Information

Contact Details

• Phone: +1 800-723-2553
• Website: falkentire.com
• LinkedIn: linkedin.com/company/falken-tire-corporation

Key Focus Areas & Initiatives

• Development of ultra-high-performance and all-season tires
• Motorsports participation and sponsorships
• OEM tire partnerships with automotive manufacturers
• Innovation in tire technology and design
• Testing and validation through racing events
• Expansion of product range for diverse vehicle types and conditions

Technologies Used

• AWS VPN
• Anaplan
• Bluekai
• Cisco Meraki
• Cisco Switches
• FedEx
• Microsoft Office 365
• OneTrust
• Oracle Analytics Cloud
• Outlook
• Palo Alto Networks
• Rackspace MailGun
• Remote
• Salesforce
• Sendgrid
• Slack
• Sophos
• SparkPost
• UPS
• UltraDns
• ebs

Buyer Teams to Target

Sales & Distribution

• National Sales Director
• OEM Account Manager
• Wholesale Distribution Lead
• Regional Sales Manager
• Tire Retail Channel Manager
• Export Sales Specialist

Product Development & Engineering

• Director of Product Development
• Senior Tire Design Engineer
• Performance Testing Manager
• Materials Scientist
• Motorsports Program Engineer
• Innovation Project Lead

Marketing & Brand

• Head of Brand Marketing
• Motorsports Marketing Manager
• Digital Campaign Strategist
• Partnerships & Sponsorships Lead
• Content Marketing Manager
• Social Media Specialist

Operations & Supply Chain

• Supply Chain Director
• Distribution Center Manager
• Logistics Coordinator
• Procurement Manager
• Inventory Planning Analyst
• Quality Assurance Supervisor

What They Buy

• Cloud infrastructure & IT services
• Marketing & advertising platforms
• Logistics and shipping solutions
• Business intelligence & analytics tools
• Manufacturing equipment and automation
• R&D and testing equipment
• Customer relationship management software

Signals to Watch

• 🚗 New OEM partnership announcements
• 🏁 Launch of new tire lines or technology
• 📦 Expansion of distribution or retail channels
• 🧑‍🔬 Hiring for engineering or R&D roles
• 🤝 Major motorsport sponsorship deals
• 💡 Innovation awards or media features