E*TRADE from Morgan Stanley | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for E*TRADE from Morgan Stanley

E*TRADE from Morgan Stanley

Overview

E*TRADE from Morgan Stanley is an investment brokerage and electronic trading platform that caters to investors of all levels, from beginners to experienced traders. Founded in 1982 and acquired by Morgan Stanley in 2020, it operates as a subsidiary within Morgan Stanley Wealth Management. The company is a regulated FINRA member and offers protection for securities customers through the Securities Investor Protection Corporation (SIPC).

The platform provides a range of trading and investment products, including $0 commissions for online trades of US-listed stocks, ETFs, mutual funds, and options. It features advanced research tools, real-time market news, and exclusive insights from Morgan Stanley. E*TRADE also offers banking services such as FDIC-insured checking and savings accounts, credit cards, and mortgage loans. With a variety of account types available, it supports individual, joint, retirement, and managed portfolio accounts for diverse investor needs.

Basic Information

IndustryFinancial Services
Founded1982
Revenue$2.9B
Headquarters200 W Civic Center Dr, Sandy, UT 84070, United States
Parent OrganizationMorgan Stanley
Alexa Ranking1527

Contact Details

Key Focus Areas & Initiatives

  • Online stock broking & retail banking
  • Fee-free trading & investment products
  • Advanced trading tools & analytics
  • Banking services integration
  • Digital account onboarding & self-service
  • Regulatory compliance & account security
  • Financial education & investor resources
  • Managed portfolios & retirement planning
  • Market research and real-time data delivery
  • Mobile trading and digital platforms

Technologies Used

  • Adobe CQ
  • Adobe Marketing Cloud
  • Apache
  • CSC Corporate Domains
  • Cisco WebEx Teams
  • DocuSign
  • Equity Edge Online
  • Excel4Apps
  • Google AdWords Conversion
  • Microsoft Office 365
  • Microsoft PowerPoint
  • Microsoft Teams
  • Mobile Friendly
  • Outlook
  • Remote
  • Route 53
  • Ruby On Rails
  • Salesforce
  • Salesforce Live Agent
  • Shareworks by Morgan Stanley
  • Slack
  • UltraDns

Buyer Teams to Target

Engineering & Technology

  • Head of Engineering
  • Principal Software Architect
  • Infrastructure Manager
  • DevOps Lead
  • Director of Information Security
  • Software Development Manager

Product Management & Analytics

  • Director of Product Management
  • Lead Product Owner
  • Senior Product Analyst
  • UX/Product Designer
  • Digital Strategy Manager
  • Market Research Lead

Trading & Investment Operations

  • Director of Trading Operations
  • Portfolio Manager
  • Risk Management Lead
  • Investment Analyst
  • Head of Brokerage Services
  • Trading Systems Analyst

Marketing & Customer Acquisition

  • Chief Marketing Officer
  • Director of Digital Acquisition
  • Marketing Analytics Manager
  • Customer Experience Lead
  • Brand Campaign Manager
  • CRM Manager

What They Buy

  • Financial markets data feeds & research
  • Cloud infrastructure & hosting services
  • Trading and portfolio management software
  • Cybersecurity tools & threat monitoring
  • Customer engagement and CRM platforms
  • Regulatory compliance & KYC solutions
  • Digital marketing and analytics suites

Signals to Watch

  • πŸ“† New job postings for engineering, product, or trading roles
  • πŸ’Ό Launch of new trading or banking products
  • πŸ—£οΈ Increased digital marketing campaigns or brand initiatives
  • πŸ«‚ Key leadership changes in technology, operations, or finance
  • πŸ§‘β€πŸ’» Adoption of new financial technology solutions
  • πŸ—ΊοΈ Announcements regarding market expansion or new regions served