Etiqa Insurance Singapore

Overview

Etiqa Insurance Pte. Ltd., operating as Etiqa Insurance Singapore, is a licensed life and general insurance provider based in Singapore. Established in 1961, it has evolved from its origins as United General Insurance Co. Sdn. Bhd. and became a standalone entity in 2014. The company is regulated by the Monetary Authority of Singapore and is part of the Etiqa Group, which maintains a strong presence across the ASEAN region.

The organization offers a comprehensive range of insurance products, including term life, whole life, travel, home, and various savings and investment plans. Distribution channels include bancassurance through Maybank, agents, brokers, and digital platforms such as Tiq by Etiqa. Known for its customer-centered approach, Etiqa continually invests in digital innovation, providing features like online direct purchase and automated travel delay claims to enhance customer experience.

Basic Information

Contact Details

• Phone: +65 6887 8777
• Website: etiqa.com.sg
• LinkedIn: linkedin.com/company/etiqa-insurance-pte-ltd-

Key Focus Areas & Initiatives

• Life and general insurance solutions for individuals and businesses
• Digital insurance innovation and automated claims processes
• Customer-centric experience and digital transformation
• Bancassurance partnerships with Maybank
• Online policy purchase and real-time claims service
• Insurance compliance and regulatory engagement
• Investment, savings, and retirement planning products
• Regional expansion across ASEAN markets

Technologies Used

• AI
• Akamai
• Akamai DNS
• Azure Synapse Analytics
• Bing Ads
• CAT
• DoubleClick
• DoubleClick Floodlight
• Emarsys
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Analytics
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• LiveChat
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Mobile Friendly
• Python
• Quantcast
• Remote
• SOASTA
• WordPress.org
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube

Buyer Teams to Target

Digital Transformation & Technology

• Chief Technology Officer
• Head of IT Operations
• Lead Software Engineer
• IT Security Manager
• DevOps Engineer
• Cloud Solutions Architect

Product & Innovation

• Head of Product
• Product Manager
• Innovation Lead
• UX/UI Designer
• Digital Services Manager
• Business Analyst

Sales & Partnerships

• Chief Commercial Officer
• Head of Partnerships
• Sales Director
• Channel Development Manager
• Account Executive
• Bancassurance Manager

Customer Experience & Marketing

• Chief Customer Officer
• Head of Marketing
• Digital Marketing Manager
• Customer Experience Lead
• CRM Manager
• Content Strategist

What They Buy

• Insurance policy administration platforms
• Automated claims processing solutions
• Customer engagement & CRM software
• Cloud infrastructure & hosting services
• Regulatory compliance & reporting tools
• Digital marketing & analytics platforms
• Cybersecurity solutions & risk assessment services

Signals to Watch

• 📆 New job postings for digital transformation or engineering roles
• 💰 Announcement of new partnerships or funding initiatives
• 🗺️ Expansion into new ASEAN markets or launching new products
• 🧑‍💻 Adoption of new technologies or major infrastructure upgrades
• 🫂 Leadership changes in technology, product, or CX teams
• 🔔 Regulatory updates impacting digital insurance compliance