Eastern Illinois University

Overview

Eastern Illinois University is a public institution in Charleston, Illinois, originally established in 1895 as a teacher's college. It has grown into a comprehensive university offering diverse undergraduate and graduate programs in liberal arts, professional studies, sciences, and teacher preparation. The campus is known for its dedicated faculty and a nurturing learning environment with small class sizes.

The university maintains a strong commitment to educational excellence and community engagement, drawing around 11,000 students annually. Eastern Illinois University fosters regional pride through its NCAA Division I sports involvement, supporting both academic and extracurricular life.

Basic Information

Contact Details

• Phone: +1 217-581-5000
• Website: eiu.edu
• LinkedIn: linkedin.com/school/eastern-illinois-university

Key Focus Areas & Initiatives

• Undergraduate and graduate degree programs
• Teacher preparation and educational excellence
• Community engagement and regional outreach
• Online learning and accessibility
• NCAA Division I athletics and campus life
• Cultural heritage and student diversity
• Research and academic innovation

Technologies Used

• Adobe Marketing Cloud
• Adobe Media Optimizer
• Amazon SES
• Apache
• Bing Ads
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Hotjar
• Microsoft Office 365
• Mobile Friendly
• Multilingual
• New Relic
• Optimizely
• Outlook
• Rackspace MailGun
• Remote
• Simpli.fi
• SparkPost
• Twitter Advertising
• Typekit
• Vimeo
• WordPress.org
• reCAPTCHA

Buyer Teams to Target

Academic Affairs & Faculty Support

• Provost
• Dean, College of Arts & Sciences
• Department Chair
• Director of Academic Advising
• Faculty Coordinator
• Director of Graduate Studies

Technology & Digital Infrastructure

• Chief Information Officer
• Director of IT Services
• Network Administrator
• Web Content Manager
• Learning Management System Administrator
• Director of Online Learning

Student Success & Enrollment

• Vice President, Student Affairs
• Director of Admissions
• Director of Financial Aid
• Director of Student Support Services
• Registrar
• Director of Retention Programs

Marketing & Community Engagement

• Director of Marketing & Communications
• Brand Manager
• Director of Alumni Relations
• Social Media Specialist
• Director of Outreach
• Events Coordinator

What They Buy

• Learning management systems & online education platforms
• Campus network infrastructure & IT services
• Student engagement & advising tools
• Marketing automation and digital advertising solutions
• Faculty and classroom technology (hardware/software)
• Research databases & library software
• Sports management and athletic facilities solutions

Signals to Watch

• 📆 New job postings for faculty and technology roles
• 🚀 Launch or expansion of online academic programs
• 💰 Announcements of grants or new funding awards
• 🧑‍💻 Technology upgrades or website redesigns
• 🗺️ Initiatives to expand regional outreach or partnerships
• 🫂 Changes in leadership or key academic positions