Droga5

Overview

Founded in 2006 by David Droga, Droga5 is a renowned creative advertising agency distinguished by its innovative campaigns and ability to build influential brands. With its headquarters in New York City and international offices in London, Dublin, Tokyo, and São Paulo, the agency operates as part of Accenture Song after its acquisition in 2019.

Droga5 focuses on integrated communications, experience innovation, and business design, delivering impactful advertising that shapes culture and drives business outcomes. Its client roster includes industry leaders such as Amazon, The New York Times, and Tourism Australia. The agency boasts significant industry recognition, including Agency of the Year more than 25 times and Agency of the Decade accolades from Ad Age and Adweek.

Basic Information

Contact Details

• Phone: +1 917-237-8888
• Website: droga5.com
• LinkedIn: linkedin.com/company/droga5

Key Focus Areas & Initiatives

• Integrated communications strategy
• Experience innovation and business design
• Brand storytelling and creative excellence
• Content development for global brands
• Integrated advertising campaigns
• Multicultural marketing strategies
• Cultural impact and resonance campaigns
• Digital marketing and analytics
• Influencer marketing and social engagement
• Production studio and media outreach

Technologies Used

• Backbone JS Library
• Figma
• Microsoft Office 365
• Rackspace MailGun
• Slack
• VueJS
• WP Engine

Buyer Teams to Target

Creative & Content Team

• Creative Director
• Art Director
• Copywriter
• Content Strategist
• Video Producer
• Visual Designer

Marketing & Strategy Team

• Head of Marketing
• Brand Strategist
• Campaign Manager
• Digital Marketing Manager
• Media Planner
• Analytics Lead

Production & Operations Team

• Executive Producer
• Head of Production
• Production Coordinator
• Resource Manager
• Post Production Supervisor
• Studio Manager

Technology & Innovation Team

• Technology Lead
• UX Designer
• Front-End Developer
• Creative Technologist
• IT Manager
• Digital Project Manager

What They Buy

• Creative production software & tools
• Media planning & buying platforms
• Cloud infrastructure & hosting services
• Digital asset management systems
• Analytics, measurement & reporting tools
• Collaboration and project management platforms
• Event production and activation services

Signals to Watch

• 🧑‍💼 New senior hires in creative or strategy roles
• 🚀 Announcement of new major campaigns or clients
• 💰 Acquisition or expansion funding events
• 📆 Job postings for digital production or marketing positions
• 🗺️ Opening of new international offices or markets
• 🧑‍💻 Adoption of new creative or collaboration technology