Conifer Research | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for Conifer Research

Conifer Research

Overview

Conifer Research is a human-centered research and innovation consultancy based in Chicago, Illinois. Founded in 2001, the company generates around $4.4 million in annual revenue. With over 20 years of experience, the firm partners with Fortune 500 and Fortune 1000 companies, providing insights that align business strategies with customer behaviors and cultural contexts.

The organization employs a multidisciplinary approach, utilizing methods such as ethnographic research, behavioral science, and design research. Its services include ethnographic immersions, in-depth interviews, digital ethnography, and audience segmentation, all focused on producing actionable insights through visual storytelling and innovative frameworks. Conifer addresses challenges in market shifts, behavior change, and product innovation across industries including retail, healthcare, technology, and finance.

Basic Information

Industry Market research
Founded 2001
Revenue $4.4M
Headquarters 67 E Madison St, Suite 1900, Chicago, IL 60603, United States
Languages English

Contact Details

Key Focus Areas & Initiatives

  • User research and insights
  • Qualitative research and ethnographic methods
  • Design research and prototyping
  • Market differentiation and segmentation
  • Innovation pipeline and product innovation
  • Customer journey mapping and experience optimization
  • Behavioral science applications
  • Brand positioning and future trends analysis
  • Digital ethnography and remote research
  • Organizational culture and employee insights

Technologies Used

  • CloudFlare Hosting
  • Cloudflare DNS
  • Flywheel
  • Gmail
  • Google Apps
  • Hubspot
  • Remote
  • Slack

Buyer Teams to Target

Research & Insights

  • Director of Research
  • Senior Researcher
  • Lead Ethnographer
  • Qualitative Insights Manager
  • Research Analyst
  • User Experience Researcher

Product & Innovation

  • Head of Product Innovation
  • Product Strategist
  • Design Research Lead
  • Innovation Consultant
  • Prototyping Specialist
  • Service Designer

Client Success & Operations

  • Director of Client Services
  • Engagement Manager
  • Project Operations Lead
  • Account Manager
  • Business Operations Specialist
  • Customer Success Strategist

Marketing & Business Development

  • Marketing Director
  • Growth Manager
  • Business Development Lead
  • Brand Strategist
  • Content Marketing Specialist
  • Partnerships Manager

What They Buy

  • Research platforms & survey tools
  • Collaboration and project management software
  • Cloud hosting and IT infrastructure
  • Data visualization tools
  • Recruitment and participant sourcing services
  • Design and prototyping solutions
  • CRM and client relationship tools

Signals to Watch

  • 📆 New client project launches or RFPs announced
  • 🧑‍💼 Leadership changes in research, operations, or innovation teams
  • 🚀 Expansion into new industries or service lines
  • 🤝 New major partnerships or collaboration announcements
  • 🧑‍💻 Adoption of new research technologies or methodologies
  • 💰 Notable increases in annual revenue or funding updates