Channeltivity

Overview

Based in Charlotte, North Carolina, this independent software provider specializes in enterprise-grade Partner Relationship Management (PRM) solutions. The company delivers customizable channel management platforms for technology firms, particularly serving clients in high tech, cybersecurity, fintech, and telecom industries. Their mission is to empower emerging and mid-market organizations to achieve leadership in global channel management.

The cloud-based PRM platform supports partner enablement, recruitment, onboarding, and training, as well as business planning, sales management, and channel marketing. Emphasizing robust security and compliance, their platform integrates seamlessly with leading tools such as Salesforce and HubSpot, offering both nascent and mature partner programs an intuitive and efficient management experience.

Basic Information

Contact Details

• Phone: +1 347-759-5993
• Website: channeltivity.com
• LinkedIn: linkedin.com/company/channeltivity

Key Focus Areas & Initiatives

• Partner recruitment and enablement
• Channel management and optimization
• Customizable PRM platform development
• Partner onboarding, training, and certification
• Business planning and analytics
• Channel sales support and automation
• Integration with Salesforce and HubSpot
• Security, GDPR, and compliance initiatives

Technologies Used

• AI
• AngularJS
• Atlassian Cloud
• Bluekai
• Circle
• CloudFlare Hosting
• Cloudflare DNS
• Freshdesk
• Google Analytics
• Google Font API
• Google Tag Manager
• Mobile Friendly
• OneTrust
• Outlook
• Remote
• Salesforce
• Slack
• WP Engine
• Wistia
• WordPress.org
• YouTube
• accessiBe

Buyer Teams to Target

Channel & Partner Success

• Vice President, Channel Sales
• Director, Partner Programs
• Channel Account Manager
• Partner Enablement Lead
• Channel Operations Manager
• Partner Marketing Manager

Product & Engineering

• Chief Technology Officer
• Director of Product
• Lead Software Engineer
• Product Manager
• Solutions Architect
• QA Lead

Sales & Revenue Operations

• VP of Sales
• Sales Operations Manager
• Account Executive
• Sales Enablement Lead
• Business Development Manager
• CRM Administrator

Marketing & Demand Generation

• Chief Marketing Officer
• Demand Generation Manager
• Content Marketing Lead
• Marketing Automation Specialist
• Digital Marketing Manager
• Analytics & Reporting Analyst

What They Buy

• Cloud infrastructure & hosting services
• CRM and sales automation platforms
• Channel marketing automation tools
• Cybersecurity & compliance solutions
• API development & integration services
• Analytics and reporting software
• Partner onboarding and training platforms

Signals to Watch

• 🚀 Launch of new partner or channel programs
• 💼 Recruitment of high-level channel or partner executives
• 🔒 Announced initiatives for increased data security or compliance
• 🔄 Announcements of major CRM or system integrations
• 🌎 Expansion into new global markets or regions
• 📣 Major joint marketing campaigns with partners