Broadway Across America

Overview

Broadway Across America (BAA) stands as a leading producer and presenter of live theatrical events, specializing in Broadway musicals, plays, and family productions that tour throughout North America. Established in 1982 and now operating as a subsidiary of the John Gore Organization, BAA brings premier theater to local communities across more than 45 markets, spanning 43 cities in the U.S. and Canada.

BAA is dedicated to developing and producing both new and revitalized live theater shows. The organization owns five theaters in major cities, including Boston, Baltimore, and Minneapolis, and supports robust group sales and digital ticketing partnerships. Its strategic collaborations with Broadway.com and The Broadway Channel enhance its marketing and media influence within the industry. Through award-winning productions and a strong subscriber base, BAA remains a pivotal force in enriching the theatrical landscape.

Basic Information

Contact Details

• Phone: +1 866-276-4884
• Website: broadwayacrossamerica.com
• LinkedIn: linkedin.com/company/broadwayacross-america

Key Focus Areas & Initiatives

• Touring Broadway musicals and plays across North America
• Production and development of original theatrical works
• Group sales and ticketing partnerships
• Digital ticketing and customer experience innovation
• Accessible and premium seating options
• Marketing and media collaboration within the theater industry
• Event rescheduling, cancellations, and refund policies
• Dynamic pricing and seat allocation for performances

Technologies Used

• Ad Unit 300 x 250
• Ad Unit 728 x 90
• Amazon AWS
• Amazon SES
• Apache
• DoubleClick
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google Tag Manager
• Gravity Forms
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Route 53
• Salesforce
• SiteScout
• Slack
• The Trade Desk
• WordPress.org
• YouTube
• reCAPTCHA

Buyer Teams to Target

Marketing & Audience Development

• Director of Marketing
• Digital Marketing Manager
• Audience Engagement Specialist
• Brand Manager
• Advertising Coordinator
• Social Media Strategist

Ticketing & Customer Experience

• Ticketing Operations Manager
• Customer Experience Lead
• Box Office Supervisor
• CRM Analyst
• Group Sales Manager
• Guest Services Coordinator

Production & Live Events

• Production Manager
• Stage Operations Supervisor
• Technical Director
• Event Coordinator
• Touring Logistics Lead
• Venue Operations Manager

Business & Finance

• Finance Director
• Business Development Manager
• Contracts Analyst
• Revenue Operations Controller
• Accounting Supervisor
• Partnerships Manager

What They Buy

• Event management software & ticketing platforms
• Customer relationship management tools
• Digital marketing and advertising solutions
• Venue and seating analytics systems
• Cloud hosting & web infrastructure services
• Payment processing and financial tools
• Audience engagement and communication platforms

Signals to Watch

• 📆 New hiring for marketing, ticketing, or production roles
• 🚀 Launch of new touring productions or original shows
• 🗺️ Expansion into additional cities or markets
• 💰 Updates to pricing models or dynamic seat allocation
• 🧑‍💻 Adoption of new ticketing or CRM technology
• 🗣️ Increased social media campaigns or advertising activity