BPD

Overview

BPD Healthcare is a full-service healthcare marketing agency based in Boca Raton, Florida. The company specializes in integrated, technology-enabled solutions for health systems, hospitals, and healthcare innovators. BPD delivers branding, marketing, communications, and business consulting services that leverage advanced technologies such as AI and a proprietary data platform to drive growth and enhance patient engagement.

Known for its healthcare sub-specialization and commitment to service excellence, BPD has been recognized as a Great Place to Work for eight consecutive years. Now operating as an independent subsidiary following acquisition by MJH Life Sciences, BPD combines its marketing expertise with MJH's expansive content network to improve patient outcomes. Their offerings include branding and reputation management, patient acquisition campaigns, and consulting for measurable results.

Basic Information

Contact Details

• Phone: +1 561-276-7701
• Website: bpdhealthcare.com
• LinkedIn: linkedin.com/company/bpdhealthcare

Key Focus Areas & Initiatives

• Healthcare sub-specialization in marketing strategies
• Integrated online and offline solutions
• Branding and reputation management for healthcare organizations
• Data-driven patient acquisition campaigns
• AI-infused business consulting and predictive analytics
• Content development and creative solutions
• Performance marketing and ROI modeling
• Advanced audience insights for healthcare brands
• Community engagement and healthcare innovation
• Campaign optimization and real-time analytics

Technologies Used

• Adobe Creative Suite
• CallRail
• Circle
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Places
• Google Tag Manager
• Greenhouse.io
• Harmony Email & Collaboration
• Hotjar
• Hubspot
• Linkedin Marketing Solutions
• Mailchimp Mandrill
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Remote
• Salesforce CRM Analytics
• Slack
• Varnish
• Vimeo
• WordPress.org
• Zoomdata

Buyer Teams to Target

Marketing Strategy & Creative Solutions

• Chief Marketing Officer
• Vice President, Marketing
• Director of Brand Strategy
• Creative Director
• Campaign Manager
• Content Marketing Lead

Digital & Analytics

• Head of Digital Marketing
• Director of Data Analytics
• Senior Campaign Analyst
• Digital Media Manager
• Marketing Automation Specialist
• Audience Insights Lead

Healthcare Client Success & Consulting

• VP, Client Services
• Director of Healthcare Consulting
• Healthcare Account Manager
• Business Development Director
• Patient Acquisition Specialist
• Brand Health Analyst

Operations & Innovation

• Chief Operating Officer
• Director of Operations
• Strategic Initiatives Manager
• Technology Integration Lead
• Project Manager
• Performance Optimization Analyst

What They Buy

• Advanced marketing analytics platforms
• Campaign management & automation tools
• Creative content production software
• Healthcare CRM & patient engagement platforms
• Audience segmentation & reporting solutions
• Social listening and monitoring tools
• Cloud infrastructure & hosting services

Signals to Watch

• 📆 New job postings for marketing, analytics, or digital roles
• 🚀 Launch of specialized healthcare campaigns or products
• 🗺️ Expansion into new healthcare markets or regions
• 🧑‍💻 Adoption of new analytics or CRM technology
• 🗣️ Increased investment in branding or creative solutions
• 💰 Major funding event or acquisition activity