BlackBerry

Overview

BlackBerry Limited is a Canadian technology company based in Waterloo, Ontario. Originally founded in 1984, the company first became renowned for its innovations in wireless data technology and its mobile devices. Over time, BlackBerry evolved from its device roots, shifting focus to software and services for endpoint management and embedded systems.

Primarily serving enterprise customers, BlackBerry is recognized for its strong emphasis on security, including robust encryption and secure communications. Its legacy features include industry-changing technologies such as push email and BlackBerry Messenger, widely adopted by business professionals and organizations. Today, its offerings span security solutions, crisis management, and secure communication platforms across sectors like automotive, government, healthcare, and critical infrastructure.

Basic Information

Contact Details

• Phone: +1 519-888-7465
• Website: blackberry.com
• LinkedIn: linkedin.com/company/blackberry

Key Focus Areas & Initiatives

• Enterprise mobility management and unified endpoint management (UEM)
• Embedded systems and IoT device security
• Critical event and crisis communication solutions
• Automotive cybersecurity and safety-certified software
• Data encryption and secure communication platforms
• Industrial automation and asset tracking
• Regulatory compliance and risk management
• Penetration testing and threat intelligence services

Technologies Used

• /DB
• AWS Analytics
• AWS Application Load Balancer
• AWS CloudFormation
• AWS Lambda
• AdRoll
• Adobe After Effects
• Adobe Creative Cloud
• Adobe InDesign
• Adobe Photoshop
• Adobe Premiere Pro
• Amazon AWS
• Amazon CloudFront
• Amazon FreeRTOS
• Android
• Angular Material
• AngularJS
• Apache
• Apache Flink
• Apache Iceberg
• ArcGIS
• Azure API Management
• Azure Analysis Services
• Azure Functions
• Azure Linux Virtual Machines
• Azure Logic Apps
• Azure OpenAI Service
• Bash
• Bing Ads
• BlackBerry QNX
• Board
• C#
• CDK
• Chart.Js
• Chorus by ZoomInfo
• Citrix Hypervisor
• Cloud Foundry
• Confluence
• Connect
• Copilot
• Cross Pixel Media
• Cypress
• DemandBase
• Docker
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• ECS
• ETQ Reliance QMS
• Egencia
• Elasticsearch
• Eslint
• Expensify
• Express
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fluentd
• Formassembly
• Frame
• Gem
• Git
• GitHub Actions
• Google Ads
• Google Analytics
• Google Dynamic Remarketing
• Google Play
• Google Tag Manager
• Grafana
• Groovy
• HELM
• Highspot
• ISO+™
• Javascript
• Jenkins
• Jest
• Jetpack
• Jira
• Jira Service Management
• Kiosked
• Kotlin
• Kubernetes
• LeafLink
• Linkedin Marketing Solutions
• LiveRamp
• Looker
• MUI
• Microsoft Active Directory Federation Services
• Microsoft Advanced Group Policy Management
• Microsoft Entra ID
• Microsoft Exchange Server 2003
• Microsoft Office 365
• Microsoft Power Platform
• Microsoft PowerShell
• Microsoft SQL Server Reporting Services
• Microsoft Teams Webinars
• Microsoft Windows Embedded Compact
• Microsoft Windows Server 2000
• Microsoft Windows Server 2012
• Microsoft-IIS
• Midjourney
• Mobile Friendly
• Multilingual
• MySQL
• NATS
• NetSuite
• NetSuite SuiteAnalytics
• NetSuite SuiteFlow
• NetSuite SuiteScript
• NetSuite SuiteTalk
• Nginx
• ON24
• Odoo
• OpenAPI
• OpenLDAP
• Pardot
• Playwright
• Priority Engine (Informa TechTarget)
• Prometheus
• Pytest
• Python
• REST
• Radarstats
• Raspberry Pi
• React
• React Native
• React Router
• Red Hat JBoss Enterprise SOA Platform
• Redis
• Redux
• Route 53
• Rust
• SAM
• SQL
• SWIFT
• Salesforce
• Salesforce Live Agent
• Scene7
• Selenium WebDriver
• Siemens SIMATIC S7
• Signal
• Simulink
• Slack
• SparkPost
• Star
• Storyboard to SwiftUI Converter
• Storybook
• Strato
• Tableau
• Terraform
• The Trade Desk
• Tor
• Twitter Advertising
• TypeScript
• UPS
• VMware vSphere
• Veeam Backup & Replication
• WSUS
• WebDriverIO
• Webex
• Wider Planet
• Wind River VxWorks
• Workday
• Workday Recruit
• Yocto
• go+
• iTunes
• reCAPTCHA

Buyer Teams to Target

Cybersecurity & IT Management

• Chief Information Security Officer
• Director of IT
• Security Architect
• IT Infrastructure Manager
• Application Security Lead
• Network Security Engineer

Engineering & Embedded Systems

• VP of Engineering
• Embedded Systems Lead
• Software Architect
• IoT Solutions Manager
• Firmware Engineer
• Platform Engineering Manager

Automotive Solutions & Product Innovation

• Director of Automotive Engineering
• ADAS Platform Manager
• Product Manager – Automotive Cybersecurity
• Safety Systems Engineer
• Vehicle Software Lead
• Embedded Software Project Manager

Operations, Compliance & Crisis Management

• Director of Operations
• Compliance Manager
• Risk Management Lead
• Crisis Communication Coordinator
• Incident Response Manager
• Regulatory Affairs Specialist

What They Buy

• Cloud infrastructure & hosting services
• Enterprise mobility & endpoint management platforms
• Security platforms for IoT and embedded systems
• Threat intelligence and penetration testing solutions
• Automotive cybersecurity and safety software
• Asset tracking and industrial IoT monitoring hardware
• Regulatory compliance & risk assessment software

Signals to Watch

• 📆 New job postings for engineering or security roles
• 🚀 Launches of new automotive or IoT solutions
• 🧑‍💻 Tech stack changes or platform upgrades
• 💰 Announced partnerships with government agencies or large enterprises
• 🗺️ Expansion into new markets or industry verticals
• 🫂 Leadership changes in product or cybersecurity teams