Adtraction

Overview

Adtraction is a partner marketing platform based in Stockholm, Sweden, founded in 2007. The company connects advertisers with a wide range of marketing partners across Europe to enhance customer acquisition and drive sales growth. Its platform is designed for performance-based marketing, where advertisers pay commissions based on actual sales, and serves various industries such as e-commerce, travel, finance, and technology.

The company has expanded significantly and now operates local offices in 12 European countries, including Norway, Denmark, Finland, and Spain. Adtraction supports a network of over 2,385 brands and 7,500 marketing partners, and has tracked more than 55 million conversions. Since becoming publicly listed on the Nasdaq First North Growth Market in December 2021, it has continued to grow through strategic acquisitions.

Basic Information

Contact Details

• Phone: +44 20 7866 9494
• Website: adtraction.com
• LinkedIn: linkedin.com/company/adtraction-ab

Key Focus Areas & Initiatives

• Performance-based partner marketing
• Affiliate marketing and partner recruitment
• Cross-border and multi-market campaign management
• Scalable and automated partner onboarding
• Real-time tracking and analytics for campaign optimization
• Brand-to-brand and media partnerships
• Commission-based payments and high-quality partner network
• Content and influencer marketing strategies
• Market-specific approaches for international expansion
• Active and cost-effective campaign management

Technologies Used

• ASP.NET
• Act!
• Adform
• Adobe Media Optimizer
• Amazon AWS
• Amazon SES
• Apache
• Astro by Astronomer
• Backbone JS Library
• Bootstrap
• Bootstrap Framework
• CSS
• Cedexis Radar
• DoubleClick
• Facebook Login (Connect)
• Facebook Widget
• Figma
• Git
• Gmail
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Font API
• Google Play
• Google Tag Manager
• HTML5 Maker
• Intercom
• Javascript
• KISSmetrics
• MailChimp SPF
• Mailchimp Mandrill
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• Multilingual
• Next.js
• Outlook
• React
• Route 53
• Salesforce
• Salesforce CRM Analytics
• Sizmek (MediaMind)
• Slack
• Taboola Newsroom
• Tailwind
• TypeScript
• Umbraco
• Vimeo
• WordPress.org
• reCAPTCHA

Buyer Teams to Target

Marketing & Growth

• Head of Performance Marketing
• Digital Marketing Manager
• Affiliate Marketing Lead
• Campaign Manager
• Content & Partnerships Director
• Influencer Program Manager

Engineering & Product

• Chief Technology Officer
• Lead Software Engineer
• Full Stack Developer
• Product Owner
• Solutions Architect
• QA Engineer

Sales & Partnerships

• Head of Partnerships
• Business Development Manager
• Partner Account Executive
• Sales Operations Manager
• Affiliate Network Manager
• Regional Sales Director

Operations & Analytics

• Operations Manager
• Performance Analyst
• Data Scientist
• Platform Integration Specialist
• Customer Success Manager
• Support Lead

What They Buy

• Marketing automation platforms
• Cloud infrastructure & hosting services
• Analytics & tracking solutions
• Customer relationship management (CRM) tools
• Ad serving and programmatic platforms
• Payment processing solutions
• Collaboration and communication software

Signals to Watch

• 🚀 Launch of new marketing campaigns or platform features
• 📆 New job postings for marketing, engineering, or partnerships roles
• 💰 Announcements about funding rounds or M&A activity
• 🗣️ Participation in industry conferences or events
• 🧑‍💻 Adoption of advanced analytics or automation tools
• 🌍 Expansion into new international markets