YuLife

Overview

YuLife is a tech-driven financial services and insurance company founded in 2016. It combines life insurance with wellness rewards and health benefits to encourage employees to lead healthier lives. The company’s mission is to reimagine life insurance by focusing on daily wellbeing rather than just payouts upon death.

YuLife offers Group Life Insurance, Group Income Protection, and Group Critical Illness, along with value-added services such as 24/7 access to online GPs, nutritional consultations, and fitness programs. Policyholders benefit from rewards for healthy activities, including gift vouchers and discounted gym memberships. Headquartered in London, with expansion to the United States, the company serves businesses of all sizes and has achieved over $50 billion in coverage. YuLife is also recognized as the first Group Risk Insurance Provider to certify as a B Corporation, reflecting its commitment to purpose-led business practices.

Basic Information

Contact Details

• Phone: +44 20 3870 2604
• Website: yulife.com
• LinkedIn: linkedin.com/company/yulife

Key Focus Areas & Initiatives

• Group life, income protection, and critical illness insurance
• Gamification and wellness rewards for employee engagement
• Employee wellbeing and digital health motivation
• Preventive care technology driven by behavioral science
• 24/7 virtual health services (GP, nutrition, fitness)
• B Corporation certification for social and environmental impact
• Corporate wellness and digital health solutions

Technologies Used

• AI
• Bing Ads
• Bootstrap Framework
• Cloudinary
• Cognism
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fathom
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Tag Manager
• Hubspot
• Linkedin Marketing Solutions
• Mobile Friendly
• MongoDB
• Nginx
• Remote
• Route 53
• Slack
• Trustpilot
• UptimeRobot
• Vimeo

Buyer Teams to Target

People & HR Leadership

• Chief People Officer
• Head of Rewards & Benefits
• HR Business Partner
• Employee Wellbeing Manager
• Talent Acquisition Lead
• Head of Learning & Development

Finance & Risk Management

• Chief Financial Officer
• Head of Risk
• Finance Manager
• Insurance Procurement Manager
• Benefits Analyst
• Corporate Controller

Operations & Employee Experience

• Chief Operating Officer
• Director of Operations
• Employee Experience Manager
• Workplace Wellness Lead
• Engagement Program Manager
• Facilities Manager

Technology & Product Innovation

• Chief Technology Officer
• VP of Product
• Engineering Manager
• IT Director
• Digital Transformation Lead
• Product Owner

What They Buy

• Wellness platforms & employee engagement software
• Cloud infrastructure & hosting services
• Digital payment and benefits processing tools
• Health and wellbeing data analytics solutions
• Marketing automation & analytics platforms
• Cybersecurity & privacy compliance tools
• Telemedicine & remote health services technology

Signals to Watch

• 📆 New job postings for HR, wellbeing, or tech leadership roles
• 🚀 Expansion into new markets or geographic regions
• 💰 Recent funding rounds or revenue milestones
• 🧑‍💼 Appointment of new C-suite or executive hires
• 🏅 Recognition for workplace culture or wellbeing awards
• 🛠️ Adoption of new digital health or wellness technologies