Wyng

Overview

Wyng is a digital marketing platform focused on zero-party data collection and real-time personalization. The company empowers brands to create engaging digital experiences that help grow their audience and drive sales. Its mission is to enhance brand understanding of their customers, enabling the delivery of more relevant experiences.

The core product, Experience Studio, is a no-code, drag-and-drop tool for marketers to build interactive digital experiences without technical skills. It supports experiences like quizzes, social promotions, and giveaways, incorporating fraud prevention and flexible data capture. Real-time personalization, commerce integration, and robust analytics help users optimize campaign performance, while seamless integrations with marketing tools enhance existing workflows. Wyng supports leading brands in driving engagement and growth.

Basic Information

Contact Details

• Phone: +1 212-848-2055
• Website: wyng.com
• LinkedIn: linkedin.com/company/wyng

Key Focus Areas & Initiatives

• Zero-party and first-party data collection
• Real-time personalization of digital experiences
• Drag-and-drop, no-code experience creation
• Fraud prevention in digital campaigns
• Commerce integration for audience engagement
• GDPR and HIPAA compliant consent management
• Contextual and preference-based personalization
• Customizable data analytics and campaign performance metrics

Technologies Used

• AI
• Amazon AWS
• Amazon SES
• Android
• GitHub Hosting
• Gmail
• Google Apps
• Hubspot
• Remote
• Route 53
• Salesforce
• Salesforce Live Agent
• Salesforce Service Cloud
• Slack
• Taboola Newsroom
• WP Engine

Buyer Teams to Target

Marketing & Growth

• Chief Marketing Officer
• Director of Digital Marketing
• Performance Marketing Manager
• CRM Manager
• Growth Marketing Lead
• Content Marketing Specialist

Product & Experience

• VP of Product
• Director of Product Management
• Product Owner
• User Experience Designer
• Product Analytics Manager
• Product Marketing Manager

Technology & Data

• Chief Technology Officer
• Head of Engineering
• Lead Solutions Architect
• Data Engineer
• Information Security Manager
• DevOps Engineer

Sales & Customer Success

• VP of Sales
• Enterprise Account Executive
• Director of Partnerships
• Customer Success Manager
• Sales Operations Lead
• Business Development Manager

What They Buy

• Marketing automation platforms
• Data analytics and reporting tools
• Customer experience and engagement software
• Cloud infrastructure & hosting services
• Consent management and compliance solutions
• CRM systems and lead management tools
• Third-party API integrations

Signals to Watch

• 🧑‍💻 Launch of new digital campaign solutions
• 📈 Major client wins or case study announcements
• 🛡️ Updates to compliance, privacy, or security features
• 🤝 Strategic partnerships with marketing technology vendors
• 🚀 Expansion of product or experience studio capabilities
• 📆 New hiring for growth or product management roles