USF Credit Union

Overview

USF Credit Union is a university-affiliated financial institution founded in 1959, dedicated to providing financial solutions that enhance the lives of its members. With over $1 billion in assets, the credit union operates nine branches across Florida and offers digital banking services, as well as access to thousands of shared branches and fee-free ATMs nationwide.

The organization offers a wide range of financial products, including checking and savings accounts, auto loans, personal loans, and mortgages. Members benefit from innovative digital banking tools, flexible payment solutions, and personalized in-branch support. As they expand with a new branch in Winter Park, Florida, the credit union continues to invest in advanced digital tools and community involvement, earning recognition for its workplace culture and innovation.

Basic Information

Contact Details

• Phone: +1 813-569-2000
• Website: usfcu.com
• LinkedIn: linkedin.com/company/usfcu

Key Focus Areas & Initiatives

• Financial wellness and education for members
• Digital and mobile banking innovation
• Community involvement and development
• Fee-free ATM network expansion
• Member benefits and rewards programs
• Overdraft protection and member support
• New branch expansion in Winter Park, FL
• Youth and retirement financial education
• Loan services and refinancing options
• Security and asset protection

Technologies Used

• AI
• Bootstrap Framework
• CUICK TRAC - DFARS and NIST 800-171 compliance solution
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Microsoft Office
• Microsoft Office 365
• Typekit
• Vimeo
• iTunes
• reCAPTCHA

Buyer Teams to Target

Finance & Accounting Leadership

• Chief Financial Officer
• Director of Finance
• Accounting Manager
• Controller
• Treasury Analyst
• Finance Operations Manager

Information Technology & Security

• Chief Information Officer
• IT Manager
• Network Security Specialist
• Systems Administrator
• IT Support Lead
• Compliance Officer

Member Services & Operations

• Director of Member Services
• Operations Manager
• Branch Manager
• Contact Center Supervisor
• Loan Specialist
• Customer Experience Lead

Marketing & Community Engagement

• VP of Marketing
• Marketing Manager
• Community Relations Director
• Digital Marketing Specialist
• Communications Coordinator
• Brand Manager

What They Buy

• Core banking software solutions
• Cloud infrastructure and hosting services
• Cybersecurity and compliance tools
• Digital marketing platforms
• Customer relationship management systems
• Branch and ATM technology solutions
• Financial data analytics tools

Signals to Watch

• 🚀 Announcements of branch expansions or new locations
• 📆 New job postings for IT, operations, or finance roles
• 💡 Launch of new digital banking features
• 🛡️ Cybersecurity and compliance initiatives
• 🤝 Partnerships with financial technology providers
• 🏆 Recognition or awards for innovation or workplace culture