Universal Windows Direct

Overview

Universal Windows Direct is a leading exterior remodeling company based in Bedford Heights, Ohio. Founded in 2002 by William Barr and Michael Strmac, the company focuses on providing high-quality home improvement products at competitive prices. With a commitment to "Constant and Never Ending Improvement," Universal Windows Direct emphasizes energy efficiency, durability, and customization in its offerings.

The company provides a range of exterior remodeling solutions, including custom windows, doors, roofing, siding, gutter protection, and attic insulation. Its exclusive UniShield™ product line has contributed significantly to its growth. The firm is known for its True Lifetime Warranty, personalized customer care through White-Glove Service, and flexible financing options. It has achieved impressive, consistent growth and expanded its reach through a nationwide dealership program, earning national recognition for sales and philanthropic efforts.

Basic Information

Contact Details

• Phone: +1 440-786-1400
• Website: universalwindowsdirect.com
• LinkedIn: linkedin.com/company/universal-windows-direct

Key Focus Areas & Initiatives

• Exterior remodeling solutions
• Custom window and door installation
• Energy-efficient and weatherproofing products
• Roofing systems and roof replacement
• Siding installation and vinyl siding upgrades
• Gutter protection and guards
• Professional home improvement services
• Attic insulation and thermal insulation solutions
• Flexible financing and True Lifetime Warranty
• White-Glove customer service

Technologies Used

• Apache
• Bing Ads
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GoDaddy Hosting
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Gravity Forms
• MailChimp SPF
• Microsoft Office
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• Outlook
• Remote
• Salesforce CRM Analytics
• Sendgrid
• Simpli.fi
• Twitter Advertising
• WordPress.org
• YouTube
• iCIMS
• reCAPTCHA

Buyer Teams to Target

Sales & Dealership Operations

• Regional Sales Manager
• Inside Sales Representative
• Dealership Program Manager
• Outside Sales Consultant
• Channel Sales Specialist
• National Accounts Executive

Marketing & Customer Acquisition

• Director of Marketing
• Digital Marketing Manager
• Brand Strategist
• Community Engagement Lead
• Content Marketing Specialist
• Ad Operations Manager

Operations & Fulfillment

• VP of Operations
• Field Installation Manager
• Project Coordinator
• Supply Chain Analyst
• Warranty Manager
• Logistics Supervisor

Finance & Administration

• Chief Financial Officer
• Controller
• Accounts Payable Supervisor
• Finance Analyst
• Bookkeeper
• Administrative Manager

What They Buy

• Window and door manufacturing supplies
• Roofing and siding materials
• Lead generation and digital marketing platforms
• Cloud-based CRM and analytics solutions
• Transportation and logistics services
• Payroll and human resource management software
• Contractor management and scheduling tools

Signals to Watch

• 📆 New job postings for sales, operations, or installation roles
• 🚀 Launch of new product lines or home improvement promotions
• 🗺️ Expansion into new geographic markets or dealership territories
• 💰 Announced financing options or major revenue milestones
• 🧑‍💻 Adoption of new marketing or analytics technologies
• 🫂 Changes in executive or regional management