United Wholesale Mortgage

Overview

Based in Pontiac, Michigan, United Wholesale Mortgage is the largest home mortgage lender in the United States and has maintained its position as the top wholesale lender for a decade. Founded in 1986 by Jeff Ishbia, the company partners exclusively with independent mortgage brokers in all 50 states, offering a comprehensive selection of mortgage products such as conventional, FHA, VA, USDA, and CEMA loans.

The company emphasizes the wholesale mortgage channel, leveraging proprietary technology to accelerate loan processing, consistently completing loans in an average of 17 days—well ahead of industry norms. Through advanced B2B tools, dedicated broker support, and a commitment to client service, United Wholesale Mortgage focuses on enhancing the mortgage experience and sustaining a thriving workplace culture built on relationships, continual improvement, and employee well-being.

Basic Information

Contact Details

• Phone: +1 800-981-8898
• Website: uwm.com
• LinkedIn: linkedin.com/company/united-wholesale-mortgage

Key Focus Areas & Initiatives

• Wholesale mortgage lending
• Technology-driven loan processing
• B2B tools for mortgage brokers
• Optimizing operational efficiency and speed
• Client and broker support programs
• Mortgage compliance and risk management
• Workplace culture and continuous improvement

Technologies Used

• Adobe
• Alteryx
• Amazon SES
• Atlassian Cloud
• BASE
• Barracuda MSP
• Bing
• Bing Ads
• Black Knight
• Bootstrap Framework
• BugHerd
• CAT
• CloudFlare Hosting
• Cloudflare DNS
• Cloudinary
• Cobalt
• Cornerstone On Demand
• DoubleClick
• DoubleClick Conversion
• Ekahau AI Pro
• Elite Software HVAC Solution
• Evergage
• Excel4Apps
• Fusion ERP Analytics
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Horizon
• LeaseWeb
• Linkedin Marketing Solutions
• LivePerson Monitor
• Mailchimp Mandrill
• Microsoft Active Directory Federation Services
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft PowerShell
• Microsoft SQL Server Reporting Services
• Microsoft VBScript
• Microsoft Windows Server 2012
• Mimecast
• Mobile Friendly
• MongoDB
• Outlook
• Playwright
• PowerBI Tiles
• QRM
• Qualtrics
• Remote
• Ruxit
• Salesforce
• Salesforce Live Agent
• Segment.io
• ServiceNow
• Slack
• Star
• Stripe
• Twitter Advertising
• Typekit
• VMware ESXi
• Vimeo
• VueJS
• Walkme
• Wistia
• reCAPTCHA

Buyer Teams to Target

Mortgage Operations & Underwriting

• Director of Mortgage Operations
• Mortgage Underwriting Manager
• Senior Loan Processor
• Mortgage Quality Control Lead
• Closing Supervisor
• Loan Documentation Specialist

Technology & Innovation

• Chief Technology Officer
• Director of Application Development
• Enterprise Architect
• Lead Software Engineer
• Technology Solutions Manager
• Systems Integration Lead

Compliance & Risk Management

• Chief Compliance Officer
• Risk Management Director
• Regulatory Affairs Manager
• Information Security Analyst
• Data Privacy Officer
• Lending Compliance Specialist

Sales & Broker Relations

• VP of Wholesale Lending
• National Accounts Director
• Business Development Manager
• Broker Relationship Manager
• Sales Enablement Lead
• Client Experience Specialist

What They Buy

• Mortgage origination and workflow platforms
• Regulatory compliance and risk management tools
• CRM and client engagement solutions
• Cloud hosting and data security services
• Analytics and business intelligence software
• Communication and collaboration platforms
• Financial transaction and payment processing systems

Signals to Watch

• 📆 Expansion of broker partnerships or new state entries
• 🧑‍💻 Investments in loan origination or processing technology
• 💰 Announced increases in quarterly revenue or market share
• 🫂 Leadership changes in operations, technology, or compliance
• 🚀 Launch of new mortgage products or B2B tools
• 📊 Changes in regulatory environment or compliance focus