Synthesized

Overview

Synthesized is an AI-native platform specializing in automated test data generation, masking, subsetting, and provisioning for software testing and development. Founded in 2020 by Nicolai Baldin, it is based in London with an expanding presence in New York and has raised over €17 million to further its operations across North America and Europe.

The platform leverages agentic and generative AI to produce high-fidelity test data and automate test case creation for diverse IT environments. Key offerings include realistic dataset generation, intelligent data masking for compliance, and self-service access to anonymized data. With dynamic data refresh and predictive maintenance, Synthesized helps organizations boost data quality, accelerate cloud migration, and streamline releases—particularly for highly regulated sectors like banking, healthcare, and government.

Basic Information

Contact Details

• Website: synthesized.io
• LinkedIn: linkedin.com/company/synthesized

Key Focus Areas & Initiatives

• Automated test data generation and masking
• Synthetic data for development, compliance, and analytics
• Agentic and generative AI for test data provisioning
• Data privacy and security compliance
• Integration with DevOps and testing toolchains
• Dynamic data refresh and predictive maintenance
• Cloud migration and high-fidelity synthetic data solutions
• Serving regulated industries: banking, healthcare, government

Technologies Used

• AI
• AWS Cloud Development Kit (AWS CDK)
• AWS CloudFormation
• Ad Astra
• Android
• Atlassian Cloud
• Azure Resource Manager
• Circle
• Cloudflare DNS
• Dell EMC Disaster Recovery
• DoubleClick
• DoubleClick Conversion
• GitHub Actions
• GitHub Hosting
• Gmail
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Grafana
• Hubspot
• Intercom
• Leadfeeder
• Linkedin Marketing Solutions
• Microsoft SQL Server Reporting Services
• Mobile Friendly
• MySQL
• Nginx
• Playwright
• PostgreSQL
• React Redux
• Remote
• Route 53
• Salesforce CRM Analytics
• Selenium
• Terraform
• Visual Website Optimizer
• Webflow
• YouTube

Buyer Teams to Target

Engineering & Product Development

• VP of Engineering
• Head of Software Development
• Lead QA Engineer
• DevOps Manager
• Data Platform Engineer
• Product Owner

IT Operations & Data Management

• Director of IT
• Data Governance Lead
• Database Administrator
• Infrastructure Manager
• Test Environment Manager
• Data Compliance Analyst

Security & Compliance

• Chief Information Security Officer (CISO)
• Data Protection Officer
• Regulatory Compliance Manager
• Risk Manager
• Security Architect
• Audit & Controls Lead

Analytics & Data Science

• Head of Data Science
• Lead Data Scientist
• Analytics Director
• Data Quality Manager
• Machine Learning Engineer
• Business Intelligence Lead

What They Buy

• Synthetic data generation platforms
• Test data management and masking tools
• Cloud infrastructure and migration services
• DevOps and CI/CD integration solutions
• Data privacy and compliance automation software
• Predictive analytics and monitoring tools
• AI-powered quality assurance solutions

Signals to Watch

• 🚀 New product launches or feature releases
• 📆 Hiring for engineering, DevOps, or data roles
• 🗺️ Expansion into regulated markets or new geographies
• 🧑‍💻 Major upgrades in the tech stack or cloud infrastructure
• 💰 Recent funding rounds or increased capital allocation
• 🫂 Changes in security, compliance, or data leadership