Sterling Brokers

Overview

Canada's largest independent benefits brokerage, specializing in employee benefits administration and management. Founded in 2014 and based in Toronto, Ontario, the company serves businesses of all sizes nationwide, from small-to-medium enterprises to large organizations.

The company delivers a wide range of solutions, including group insurance, retirement planning, financial advisory services, and third-party administration for claims management. Its proprietary platform, SCBConnect, streamlines enrollment, billing, payroll deductions, and compliance, integrating with HRIS and payroll systems for increased efficiency. The brokerage manages benefits for a diverse clientele, including multi-employer groups and indigenous communities, and is known for fast client support and access to preferred Canadian insurers.

Basic Information

Contact Details

• Phone: +1 604-369-9055
• Website: sterlingbrokers.com
• LinkedIn: linkedin.com/company/sterlingbrokers

Key Focus Areas & Initiatives

• Employee benefits administration and management
• Group insurance solutions
• Group RRSP and retirement planning
• Financial advisory services
• Third-party claims management (TPA services)
• Custom benefit solutions for diverse and remote workforces
• HRIS and payroll integration
• Benefits compliance and reporting
• Mental health and wellness programs
• Cost-effective and data-driven benefits strategies

Technologies Used

• AI
• Amazon AWS
• Apache
• ChatGPT
• Circle
• Claude
• Google Cloud Document AI
• Google Font API
• Google Tag Manager
• Google Workspace
• Gravity Forms
• IoT
• Microsoft Excel
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Phoenix
• Remote
• Route 53
• SalesLoft
• Salesforce
• Sendgrid
• Slack
• Squarespace ECommerce
• Typekit
• WordPress.org
• YouTube
• Zapier
• Zendesk
• n8n
• reCAPTCHA

Buyer Teams to Target

Benefits & HR Administration

• Director of Benefits
• HR Manager
• Benefits Administrator
• Compensation & Benefits Lead
• HRIS Specialist
• Payroll Manager

Finance & Operations

• Chief Financial Officer (CFO)
• Controller
• Finance Manager
• VP of Operations
• Head of Risk Management
• Procurement Specialist

Technology & Data

• Chief Technology Officer (CTO)
• IT Manager
• Systems Integration Lead
• Data Analyst
• Head of Digital Transformation
• Solutions Architect

Business Development & Consulting

• VP of Business Development
• Benefits Consultant
• Partner Relationship Manager
• Sales Director
• Compliance Consultant
• Employee Engagement Specialist

What They Buy

• Digital benefits platforms and software
• Insurance carrier and TPA services
• HRIS and payroll integration tools
• Benefits data analytics solutions
• Mental health and wellness resources
• Compliance and reporting software
• Cloud-based communication and collaboration tools

Signals to Watch

• 🧑‍💼 New HR or benefits leader hires
• 🚀 Launch of new employee wellness initiatives
• 💸 Funding rounds or partnership announcements
• 🗂️ Expansion of workforce or multi-site operations
• 💻 Adoption of new HRIS or digital transformation projects
• 📢 Major marketing or rebranding campaigns