Shoreline Orthopaedics

Overview

Dedicated to providing leading-edge treatment for injuries, disorders, and other problems affecting bones, joints, ligaments, muscles, and tendons, Shoreline Orthopaedics serves West Michigan with expert orthopaedic care. With more than three decades of experience, the practice has developed a reputation for compassionate, comprehensive, and state-of-the-art medical services, specializing in areas such as sports medicine, arthritis, fracture care, and joint replacement.

Shoreline Orthopaedics operates on a philosophy of fairness, dignity, and respect for employees, striving to foster a team environment focused on growth and excellence in patient care. The organization is known for its integrity and commitment to offering patients advanced treatments delivered by experienced physicians, assistants, therapists, and support staff.

Basic Information

Contact Details

• Phone: +1 616-396-5855
• Website: shorelineortho.com
• LinkedIn: linkedin.com/company/shoreline-orthopaedics

Key Focus Areas & Initiatives

• Anterior hip replacement
• Sports medicine
• Shoulder & elbow disorders
• Arthritis management
• Carpal tunnel treatment
• Fracture care
• Neck & back disorders
• Joint replacement procedures
• Hand & wrist disorders
• Foot & ankle disorders

Technologies Used

• Amazon AWS
• Barracuda Networks
• CallRail
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• Slack
• Varnish
• WordPress.org
• reCAPTCHA

Buyer Teams to Target

Clinical Operations & Care Delivery

• Medical Director
• Orthopaedic Surgeon
• Physician Assistant
• Nurse Practitioner
• Physical Therapist
• Occupational Therapist

Administrative & Practice Management

• Practice Manager
• Office Administrator
• Billing Specialist
• Receptionist
• Medical Records Coordinator
• Scheduling Supervisor

Finance & Revenue Cycle

• Chief Financial Officer
• Accounting Manager
• Financial Analyst
• Revenue Cycle Specialist
• Claims Analyst
• Payroll Coordinator

Marketing & Patient Outreach

• Marketing Manager
• Patient Outreach Coordinator
• Digital Marketing Specialist
• Community Relations Manager
• Content Creator
• Referral Liaison

What They Buy

• Electronic health record (EHR) software
• Medical imaging & X-ray equipment
• Practice management systems
• Clinical supplies & orthopaedic devices
• Revenue cycle & billing solutions
• Patient engagement platforms
• HIPAA-compliant communications tools

Signals to Watch

• 🗺️ Opening of a new clinic location
• 📆 Posting for medical staff positions
• 🧑‍💻 Adoption of new technology platforms
• 🚀 Launch of specialized treatment services
• 💰 Investment in advanced medical equipment
• 🫂 Changes in leadership or management