ShopMy

Overview

ShopMy is a creator marketing and commerce platform that connects content creators, brands, and consumers through authentic recommendations. The platform has facilitated over $500 million in brand sales by offering tools such as affiliate tracking, automated gifting, and performance analytics. With a network of more than 175,000 creators and over 1,000 brand partners, the platform emphasizes intentional curation in categories like beauty, fashion, and lifestyle.

Founded by Harry Rein and Tiffany Lopinsky, ShopMy operates as a three-sided marketplace utilizing product graph technology to map millions of products across major retailers. It provides a comprehensive infrastructure for creator marketing, including talent discovery, affiliate tools, campaign management, and performance analytics. For consumers, the platform offers a unique shopping experience through curated groups of trusted creators, enabling personalized recommendations and easy access to products. ShopMy aims to foster a joyful shopping environment while delivering valuable insights and revenue opportunities for brands and creators alike.

Basic Information

Contact Details

• Phone: +1 508-868-7136
• Website: shopmy.us
• LinkedIn: linkedin.com/company/shopmy-

Key Focus Areas & Initiatives

• Creator marketing and talent discovery
• Affiliate link tracking and performance analytics
• Automated gifting and brand partnerships
• Personalized shopping experiences for consumers
• Enabling content monetization for creators
• Product graph technology for product discovery

Technologies Used

• AI
• AWS Analytics
• Affiliate Window
• Amazon AWS
• Amazon EC2
• CONTROL
• Circle
• Commission Junction
• Crystal Ball
• ECS
• Gmail
• Google Apps
• Google Workspace
• Intercom
• Ironclad
• Linkshare
• Marchex
• Microsoft Office 365
• Mobile Friendly
• Rackspace MailGun
• React
• Redux
• Remote
• Rippling
• Route 53
• SQL
• Salesforce
• ShareASale
• Shopify
• Slack
• Snowflake
• Vanta

Buyer Teams to Target

Marketing & Partnerships

• VP of Marketing
• Head of Brand Partnerships
• Affiliate Marketing Manager
• Influencer Relations Lead
• Community Manager
• Campaign Performance Analyst

Product & Engineering

• Chief Product Officer
• Director of Product Management
• Lead Software Engineer
• UX/UI Designer
• Technical Project Manager
• Data Integration Specialist

Sales & Business Development

• VP of Sales
• Head of Business Development
• Brand Partnership Manager
• Account Executive
• Strategic Partnerships Lead
• Customer Success Manager

Operations & Analytics

• Chief Operating Officer
• Operations Manager
• Performance Analytics Lead
• Revenue Operations Analyst
• Financial Planning & Analysis Manager
• CRM Administrator

What They Buy

• SaaS platforms for affiliate tracking
• Performance analytics software
• Cloud infrastructure & hosting services
• Creator and influencer management tools
• Marketing automation platforms
• Payment and payout solutions
• Campaign management and reporting solutions

Signals to Watch

• 📆 New job postings in influencer marketing or analytics
• 🚀 Launch of new platform features or shopping tools
• 💰 Fresh funding rounds or published valuation updates
• 📈 Announced partnerships with major brands or retailers
• 🧑‍💼 Executive team changes or notable new hires
• 🌎 Expansion into new markets or product categories