Salt Gypsy

Overview

Salt Gypsy offers a growing selection of surfwear for discerning waterwomen. The company has pioneered the surf legging revolution and developed a Surf Basics range including surf leggings, rashguards, and surf shorts.

With a focus on tailoring products for travelling female surfers, their collections promote both style and function in the lineup, emphasizing responsible manufacturing and sustainable materials inspired by ocean lifestyles.

Basic Information

Contact Details

• Phone: +61 401 284 212
• Website: saltgypsy.com
• LinkedIn: linkedin.com/company/salt-gypsy

Key Focus Areas & Initiatives

• Sustainable ocean-inspired surfwear for women
• Responsible manufacturing practices
• Advanced level surf trips and curated collections
• Use of regenerated nylon fibers and Italian textiles
• UV protection activewear and swimwear
• Fashionable surf accessories and performance products
• Promotion of style and sisterhood among female surfers

Technologies Used

• Afterpay
• Blue Host
• CrazyEgg
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Font API
• Google Tag Manager
• Gorgias
• Klaviyo
• Mobile Friendly
• Rackspace MailGun
• Shopify
• Slack
• Yotpo
• YouTube

Buyer Teams to Target

Product Design & Development

• Head of Product Development
• Lead Apparel Designer
• Sustainability Manager
• Textile Sourcing Specialist
• Production Coordinator
• Quality Assurance Lead

E-commerce & Digital Operations

• E-commerce Manager
• Digital Marketing Lead
• Shopify Administrator
• Website Content Specialist
• Customer Experience Manager
• Analytics & Conversion Specialist

Sales & Retail Strategy

• Head of Sales
• Wholesale Account Manager
• Retail Partnerships Lead
• B2C Sales Representative
• Brand Ambassador Coordinator
• Channel Development Manager

Marketing & Community

• Marketing Director
• Social Media Manager
• Brand Storyteller
• Events & Partnerships Lead
• Content Creator
• Influencer Relations Manager

What They Buy

• Performance technical fabrics & regenerated nylon textiles
• Eco-friendly packaging and shipping solutions
• E-commerce and CRM platforms
• Digital marketing and analytics tools
• Design and prototyping software
• Retail POS and inventory management systems
• Payment processing and buy-now-pay-later services

Signals to Watch

• 🧑‍🎨 Launch of new eco-conscious apparel or accessory lines
• 🛒 Significant updates to the e-commerce platform
• 🚚 Expansion into new retail or distribution channels
• 🌏 Initiatives focused on sustainability partnerships
• 📈 Increased digital marketing campaigns and ad spend
• 📆 Job postings for product, design, or marketing roles