RDO Equipment Co. | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for RDO Equipment Co.
RDO Equipment Co.
Overview
RDO Equipment Co. is a leading North American retailer specializing in new and used machinery, heavy-duty trucks, and advanced equipment technologies. Since its founding in 1968, the organization has grown from a single John Deere dealership in North Dakota to a multi-location enterprise spanning over 80 sites across the United States and with global industry partnerships. Headquartered in Fargo, North Dakota, the company generates significant annual revenue and has a strong reputation for customer-focused solutions.
RDO's offerings include a broad selection of agricultural, construction, environmental, and underground equipment, along with rental solutions, financial services, and innovative technology integrations from industry-leading brands. Its diverse clientele—ranging from farmers to builders and site operators—benefit from support and services aimed at maximizing performance, growth, and efficiency in their operations.
Basic Information
| Industry | machinery |
|---|---|
| Founded | 1968 |
| Revenue | $2.3B |
| Headquarters | 225 Broadway N, Fargo, North Dakota 58102-4800, United States |
| Languages | English |
| Alexa Ranking | 644074 |
Contact Details
- Phone: +1 701-401-9744
- Website: rdoequipment.com
- LinkedIn: linkedin.com/company/rdo-equipment-co-
Key Focus Areas & Initiatives
- Connected agriculture, construction, and environmental equipment solutions
- Advanced machine control and automation
- Equipment sales, rental, and financing services
- Precision farming and digital workflows
- Fleet management and telematics integration
- Customer support and technical assistance programs
- Remote diagnostics and equipment performance optimization
- Sustainable equipment and environmental monitoring initiatives
Technologies Used
- .NET
- AGTEK
- Act-On
- Adform DMP
- ArcGIS Survey123
- BASE
- Bentley
- Bing Ads
- CAT
- CONTROL
- Carlson Software
- Catylist SiteLink
- Cisco Unified Intelligence Center
- Civil 3D
- Criteo
- DoubleClick
- DoubleClick Conversion
- Electron
- Excel4Apps
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Gem
- Google AdWords Conversion
- Google Analytics
- Google Dynamic Remarketing
- Google Font API
- Google Maps
- Google Tag Manager
- Hornetsecurity Spam and Malware Protection
- Hotjar
- Laserfiche
- Leica Cyclone
- Linkedin Marketing Solutions
- MagnetVideo
- McAfee Total Protection for Data Loss (DLP)
- MicroStation
- Microsoft Active Directory Federation Services
- Microsoft Azure Hosting
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office 365
- Microsoft Word
- Mobile Friendly
- Mode
- Neogov HRMS
- OneTrust
- Onit
- OpCon
- Outlook
- Pipedrive
- Playwright
- Quip
- Remote
- Route 53
- SAM
- SAP
- SAP HANA
- Salesforce
- Security
- Siemens SIMATIC S7
- StackAdapt
- The Trade Desk
- Tor
- Trimble
- Twitter Advertising
- Vanta
- VueJS
- Wider Planet
- YouTube
- Zivver Email Encryption
- reCAPTCHA
Buyer Teams to Target
Fleet Management & Operations
- Fleet Manager
- Operations Director
- Equipment Supervisor
- Site Logistics Manager
- Supply Chain Lead
- Maintenance Coordinator
Engineering & Technology Integration
- Chief Technology Officer
- Automation Engineer
- Data Analytics Lead
- Construction Technology Specialist
- IT Systems Manager
- Telematics Solutions Architect
Sales & Business Development
- Sales Director
- Business Development Manager
- Key Account Executive
- Dealer Relationship Manager
- Regional Sales Lead
- Channel Manager
Product Management & Customer Success
- Product Manager
- Customer Success Lead
- Service Support Supervisor
- Rental Solutions Specialist
- Technical Service Manager
- Training Program Coordinator
What They Buy
- Connected agricultural and construction equipment
- Fleet management software & telematics services
- Equipment rental and leasing solutions
- Precision agriculture tools and sensors
- Machine control and automation technology
- Environmental monitoring and sustainability systems
- Integrated data analytics and workflow platforms
Signals to Watch
- 📆 New job postings for fleet, tech, or sales roles
- 💰 Launch of new equipment rental programs
- 🗺️ Expansion into new markets or regions
- 🧑💻 Announcement of technology upgrades or digital initiatives
- 🚀 Partnership with emerging equipment brands
- 🗣️ Major marketing campaigns targeting agriculture & construction