Mirvish Productions

Overview

Mirvish Productions is a Canadian theatre management and production company based in Toronto, established in 1986 by David Mirvish. Originating with Ed Mirvish's acquisition and rescue of the Royal Alexandra Theatre in 1963, the company has expanded its focus under David's leadership to producing original plays and musicals, as well as presenting touring productions.

It oversees several renowned venues, including the Royal Alexandra Theatre, Princess of Wales Theatre, Ed Mirvish Theatre, and Panasonic Theatre. Mirvish Productions is celebrated for bringing both original theatrical works and local adaptations of international titles to the stage, highlighting Canadian talent. Collaborations with regional Canadian theatres enhance production diversity. Notable shows have included Dirty Dancing, Les Misérables, Mamma Mia!, and The Lion King.

Basic Information

Contact Details

• Phone: +1 416-872-1212
• Website: mirvish.com
• LinkedIn: linkedin.com/company/mirvish-productions

Key Focus Areas & Initiatives

• Live theatre production and management
• Presentation of touring musicals and plays
• Ticketing and subscription services
• Venue management of major Toronto theatres
• Collaborations with regional Canadian theatres
• Promotion of Canadian talent and original works
• Performance scheduling and group bookings
• Accessibility and theatre education initiatives
• Customer service for theatre audiences
• Integration of digital ticketing and e-commerce

Technologies Used

• 33Across
• Active Campaign
• AdRoll
• Amazon AWS
• Amazon CloudFront
• Bing Ads
• Bluekai
• CrazyEgg
• DNS Made Easy
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Play
• Google Tag Manager
• Mailchimp Mandrill
• Microsoft Office 365
• Mobile Friendly
• New Relic
• Nginx
• Outlook
• Rackspace MailGun
• Route 53
• SharePoint
• Slack
• Taboola Newsroom
• Tradedoubler
• TubeMogul
• Twitter Advertising
• Typekit
• Upsellit
• Yahoo Ad Manager Plus
• YouTube
• reCAPTCHA

Buyer Teams to Target

Operations & Venue Management

• Director of Operations
• Venue Manager
• Facilities Manager
• Event Operations Specialist
• Theatre Technical Director
• Front of House Manager

Marketing & Audience Development

• Director of Marketing
• Audience Development Manager
• Digital Marketing Specialist
• Social Media Manager
• Communications Coordinator
• Public Relations Manager

Ticketing & Customer Experience

• Head of Ticketing
• Box Office Manager
• Customer Service Team Lead
• E-commerce Manager
• Subscription Services Coordinator
• Guest Services Supervisor

Production & Creative

• Production Manager
• Artistic Director
• Stage Manager
• Technical Producer
• Lighting Designer
• Sound Engineer

What They Buy

• Theatre ticketing software & subscription platforms
• Event and audience management solutions
• Digital marketing and advertising tools
• Payment processing & e-commerce services
• Audio-visual and stage equipment
• Customer relationship management (CRM) systems
• Web hosting and content delivery services

Signals to Watch

• 🎭 Announcements of upcoming new productions or seasons
• 📆 New job postings for venue management, box office, or technical staff
• 💡 Investments in digital ticketing or theatre technology
• 🗺️ Expansion into new venues or regional collaborations
• 🧑‍💻 Changes to the official website or digital infrastructure
• 🚀 Launch of major marketing or audience engagement campaigns