Marshalltown

Overview

A prominent American manufacturer of construction tools and equipment, established in 1890 in Marshalltown, Iowa. Originally a machine shop, it has grown to become the world's largest exclusive producer of masonry tools. The company operates nearly one million square feet across five U.S. locations and offers a catalog of over 5,000 products, all made in America.

Specializing in high-quality masonry, concrete, drywall, and general construction hand tools and powered equipment, its product range includes innovative brick trowels, lightweight aluminum hawks and darbies, the Enforcer™ drywall texture sprayer, and power trowels. The company has a rich history of innovation and quality, serving professional masons, plasterers, concrete workers, and general construction users through a global distributor network.

Basic Information

Contact Details

• Phone: +1 800-888-0127
• Website: marshalltown.com
• LinkedIn: linkedin.com/company/marshalltown

Key Focus Areas & Initiatives

• Manufacturing of masonry, concrete, drywall, and construction hand tools
• Product innovation in hand and powered tools
• Expansion of American-made tool catalog
• Distribution through global networks
• Customizable and professional-grade equipment
• Support for trades and professional users
• Industry acquisitions to broaden product offering

Technologies Used

• ABB Robotics
• Active Campaign
• Bootstrap Framework
• Brocade Switches
• CNC Software
• CloudFlare Hosting
• Cloudflare DNS
• FANUC FIELD System
• Facebook
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GEP
• GRIN
• Google Tag Manager
• Instagram
• LinkedIn Ads
• Microsoft Office 365
• Microsoft-IIS
• Mobile Friendly
• Nginx
• Outlook
• Remote
• Siemens SIMATIC HMI (Human Machine Interface)
• Slack
• TikTok
• Wider Planet
• WordPress.org
• Wordpress.com
• YouTube

Buyer Teams to Target

Engineering & Product Development

• Director of Engineering
• Manufacturing Engineer
• R&D Manager
• Product Development Lead
• Industrial Automation Specialist
• Process Improvement Engineer

Procurement & Supply Chain

• Procurement Manager
• Supply Chain Director
• Sourcing Specialist
• Logistics Coordinator
• Materials Manager
• Vendor Relations Lead

Sales & Distribution

• VP of Sales
• Wholesale Distribution Manager
• Channel Sales Lead
• Export Sales Manager
• Key Account Executive
• E-commerce Sales Manager

Operations & Facilities

• Operations Manager
• Facilities Director
• Plant Manager
• Quality Assurance Lead
• Maintenance Supervisor
• Safety and Compliance Officer

What They Buy

• Industrial automation and robotics systems
• Manufacturing and assembly line equipment
• Raw materials and specialty metals
• Supply chain and logistics software
• Digital marketing and analytics tools
• Enterprise resource planning (ERP) solutions
• Warehouse management systems

Signals to Watch

• 📆 Expansion of manufacturing facilities or new plant openings
• 🛠️ Launch of new product lines or innovations
• 🤝 Industry acquisition or merger activity
• 👷 Large-scale hiring pushes for engineering or production roles
• 💻 Implementation of new automation or software platforms
• 🌎 Entry into new international distribution markets