Lyte

Overview

Lyte is a ticketing platform that offers comprehensive solutions for event creators and fans. It combines primary ticket sales, presales, and secondary market exchanges into a unified marketplace. With over a decade of experience in the secondary ticketing market, the company has developed an end-to-end ticketing platform that allows event creators to manage every phase of the ticketing process.

The platform features integrated services such as returnable tickets for enhanced fan flexibility, event forecasting to optimize pricing, and a verified secondary exchange for secure ticket transactions. Additional offerings include layaway plans for flexible purchases and a reservation system for fair pricing on in-demand tickets. Lyte operates multiple brands, such as Festicket and Event Genius, and has notably partnered with Baja Beach Fest to enhance sales and deliver competitive pricing to fans.

Basic Information

Contact Details

• Phone: +1 800-778-7879
• Website: lyte.com
• LinkedIn: linkedin.com/company/lyte

Key Focus Areas & Initiatives

• Event ticketing platform innovation
• Integrated primary and secondary market solutions
• Returnable and flexible ticket services
• Demand forecasting and ticket price optimization
• Securing safe and verified secondary ticket exchanges
• Expanding partnerships with event brands and festivals
• Flexible layaway and reservation systems

Technologies Used

• AI
• Atlassian Cloud
• CloudFlare
• CloudFlare Hosting
• Cloudflare DNS
• Create React App
• Flywheel
• Freshdesk
• Gmail
• Google Apps
• MailChimp SPF
• Mailchimp Mandrill
• Microsoft Office 365
• Mobile Friendly
• PayPal Credit
• Remote
• Sendgrid
• VueJS
• Zendesk

Buyer Teams to Target

Engineering & Product Development

• VP of Engineering
• Director of Product Management
• Lead Software Engineer
• DevOps Engineer
• Product Designer
• QA Engineer

Operations & Event Fulfillment

• Head of Operations
• Event Operations Manager
• Logistics Coordinator
• Customer Experience Lead
• Support Operations Specialist
• Vendor Relations Manager

Data and Technology

• Chief Technology Officer
• Head of Data Science
• IT Manager
• System Administrator
• Business Intelligence Analyst
• Analytics Product Manager

Marketing & Partnerships

• Partnerships Director
• Brand Manager
• Digital Marketing Lead
• Events Marketing Manager
• Affiliate Marketing Manager
• Community Engagement Lead

What They Buy

• Cloud infrastructure & web hosting services
• Customer support and ticketing tools
• Analytics and business intelligence platforms
• Payment gateways & fraud detection solutions
• Email marketing automation systems
• Front-end and web development frameworks
• Event management and logistics software

Signals to Watch

• 📆 New job postings for engineering or event operations roles
• 💰 Additional funding rounds or investor announcements
• 🚀 Launch of new ticketing features or platforms
• 🗣️ Major event partnership or marketing campaign announcement
• 🧑‍💻 Adoption of new technology in platform updates
• 🫂 Leadership changes in product or operations teams