LG2

Overview

LG2 is the largest independent creative agency in Canada, founded in 1991 in Montreal. As a Certified B Corporation™, it focuses on brand experience, combining creativity and technology across more than 10 areas of expertise. The agency is dedicated to fostering purpose-driven cultures and driving sustainable growth for progressive brands.

With headquarters in Quebec, LG2 operates offices in Montreal and Toronto. The agency offers a wide range of services, including strategic planning, creative development, advertising, interactive communications, and design. Collaboration is central to its process, resulting in impactful client alignment and culturally resonant experiences, from brand identities to digital products and immersive campaigns. LG2’s client roster includes innovative organizations such as the Ontario Cannabis Store, Ashton, Bell, Hydro-Quebec, and the Québec Auto Insurance Corporation, and its award-winning work demonstrates a commitment to long-term relationships and excellence.

Basic Information

Contact Details

• Phone: +1 514-281-8901
• Website: lg2.com
• LinkedIn: linkedin.com/company/lg2

Key Focus Areas & Initiatives

• Brand experience design and development
• Strategic planning and creative consulting
• Digital transformation and interactive solutions
• Purpose-driven and sustainable brand strategies
• Integrated campaigns and omnichannel marketing
• Content creation and storytelling platforms
• Customer and employee engagement programs
• Cultural and social impact initiatives

Technologies Used

• Adobe After Effects
• Adobe Photoshop
• Amazon AWS
• Amazon SES
• Backbone JS Library
• Cinema 4D
• Confluence
• EFI Fiery
• Gmail
• Google Apps
• Google Tag Manager
• HTML5 Maker
• Microsoft PowerShell
• Mobile Friendly
• Mode
• Netlify
• Nginx
• Python
• Remote
• Route 53
• Slack
• Strato
• Wider Planet
• WordPress.org
• reCAPTCHA

Buyer Teams to Target

Creative & Design Leadership

• Chief Creative Officer
• Executive Creative Director
• Art Director
• UX/UI Design Lead
• Head of Content Production
• Senior Graphic Designer

Strategy & Brand Management

• VP of Brand Strategy
• Director of Strategic Planning
• Brand Manager
• Head of Business Consulting
• Lead Strategist
• Project Manager

Digital Innovation & Technology

• Chief Technology Officer
• Director of Digital Transformation
• Head of Interactive
• Web Development Lead
• IT Manager
• Digital Product Manager

Marketing & Client Services

• VP of Marketing
• Director of Client Partnerships
• Head of Communications
• Account Director
• Senior Media Planner
• Public Relations Manager

What They Buy

• Creative software suites & design tools
• Digital marketing & analytics platforms
• Project management and collaboration software
• Cloud hosting and web infrastructure services
• Content management systems (CMS)
• Visualization and animation technologies
• Market research & customer insights tools

Signals to Watch

• 📆 New job postings for creative, tech, or strategy roles
• 🚀 Launch of major brand campaigns or new client accounts
• 🤝 Announcements of new client partnerships or collaborations
• 💰 Recognition or awards received in creative or digital categories
• 🧑‍💻 Adoption of new digital technologies or platforms
• 🗺️ Expansion of office locations or service offerings