IPG Mediabrands | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for IPG Mediabrands
IPG Mediabrands
Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (IPG), a prominent global advertising and marketing company founded in 1930. Headquartered in New York City, the organization manages approximately $40 billion in global marketing investments through a network of agencies and specialty units. It operates across more than 130 countries, leveraging a wide network of media and marketing specialists to deliver diverse client solutions.
Since its establishment in 2007, the company has focused on comprehensive media and marketing solutions, delivered through core agencies and specialty units such as UM, Initiative, BPN, MAGNA GLOBAL, and Kinesso. With expertise spanning audience development, data-driven insights, and health marketing services, it is committed to diversity, inclusion, responsible media practices, and digital innovation to help drive business growth for clients worldwide.
Basic Information
| Industry | Marketing & Advertising |
|---|---|
| Founded | 2007 |
| Revenue | $30M |
| Headquarters | 100 West 33rd Street, New York, NY 10001, United States |
| Languages | English, French |
| Parent Organization | Interpublic Group of Companies, Inc. |
| Alexa Ranking | 622322 |
Contact Details
- Phone: +1 212-883-4751
- Website: ipgmediabrands.com
- LinkedIn: linkedin.com/company/ipgmediabrands
Key Focus Areas & Initiatives
- Comprehensive media planning & buying
- Programmatic and data-driven advertising
- Audience development and segmentation
- Digital transformation & marketing innovation
- Diversity, equity & inclusion initiatives
- Performance marketing and ROI optimization
- Cross-channel and multicultural campaigns
- Branded content and creative strategy
- Media technology partnerships
- Sustainability and responsible media practices
Technologies Used
- .NET
- 1shoppingcart
- ACL
- ADP
- ADP GlobalView Payroll
- AMP
- AWS SDK for JavaScript
- AWS Step Functions
- AWS Trusted Advisor
- Acxiom
- AdSpeed
- Adverity
- Airflow
- Akismet
- Amazon Advertising
- Amazon Associates
- Amazon EKS Anywhere
- Amazon Product Advertising API
- Amazon Simple Queue Service (SQS)
- Angular
- Appcues
- Asana
- Athena
- Bing
- CitrusAd
- ClickDimensions
- Confluence
- Criteo
- Docker
- DoubleClick
- Dv360
- ECS
- Excel4Apps
- GE Healthcare MRI
- GWI
- Gem
- Git
- Google AdWords Conversion
- Google Ads
- Google Analytics
- Google Apps Script for G Suite
- Google Cloud BigQuery
- Google Cloud Platform
- Google Cloud Storage
- Google Data Studio
- Google Display & Video 360
- Google Tag Manager
- Google Workspace
- HELM
- IBM ILOG CPLEX Optimization Studio
- Improvely
- Interclick (Genome by Yahoo)
- Jasmine
- Jenkins
- Jira
- Kantar Marketplace
- Karma
- Kenshoo
- Kubernetes
- Lambda Cloud
- LinkedIn Ads
- Linkedin Marketing Solutions
- Looker Studio
- Lytics
- Marin
- Meta Ads
- Meta Ads Manager
- Metabase
- Microsoft Advertising
- Microsoft Azure Monitor
- Microsoft Excel
- Microsoft Office
- Microsoft Office 365
- Microsoft Power Automate
- Microsoft PowerPoint
- Mode
- MySQL
- Office365
- Omniture (Adobe)
- OneTrust Tech Risk & Compliance
- Optus Uecomm WDM
- Oracle Global Human Resources Cloud
- Oracle XML DB
- PEX
- Pacvue
- PostGIS
- Power BI Documenter
- PowerBI Tiles
- Prisma
- Python
- React
- Reddit for business
- Redshift
- SQL
- SS&C
- Salesforce
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Intelligence (formerly Datorama)
- Similarweb
- Skai
- Slack
- Snapchat
- Snowflake
- Spark
- Spinnaker
- Spring Boot
- Streamlit
- Tableau
- Testng
- The Trade Desk
- TikTok
- TikTok Ads
- Twitter Ads
- Workday
- X
- YouTube
- accessiBe
- dbt
Buyer Teams to Target
Media & Strategy
- Chief Media Officer
- VP of Media Strategy
- Director of Media Planning
- Media Planner
- Head of Programmatic
- Audience Development Manager
Marketing & Growth
- Chief Marketing Officer
- VP of Digital Marketing
- Director of Growth Marketing
- Brand Manager
- Head of Content Marketing
- Campaign Manager
Data & Analytics
- Chief Data Officer
- Director of Data Science
- Analytics Manager
- Business Intelligence Lead
- Market Research Analyst
- Performance Analytics Manager
Technology & Product
- Chief Technology Officer
- VP of Product
- Head of Marketing Technology
- Product Manager
- Ad Tech Engineer
- Solutions Architect
What They Buy
- Digital advertising technology platforms
- Audience & data analytics tools
- Media buying and planning software
- Content creation & management solutions
- Marketing automation solutions
- Programmatic and ad tech services
- Cloud infrastructure and hosting services
Signals to Watch
- 📆 Large-scale hiring for strategy or analytics roles
- 🚀 Launch of new campaign or agency initiatives
- 🤝 Strategic partnerships with media or tech firms
- 🧑💻 Adoption of new ad tech or marketing platforms
- 🌏 Expansion into new markets or regions
- 🫂 Leadership appointments in marketing or media teams