George Mason University

Overview

Founded in 1957 and located in Fairfax, Virginia, this public research university has become the largest in the state, welcoming over 40,000 students from all 50 states and 130 countries. It originated as University College for working professionals and achieved independence in 1972, later acquiring the School of Law and expanding into the Science and Technology Campus.

The university features robust undergraduate, graduate, and doctoral offerings, distinguished in fields such as economics, law, creative writing, computer science, and business. Modern facilities like the Johnson Center and Exploratory Hall foster research and student engagement, reflecting a commitment to professional education, liberal arts, and innovative research.

Basic Information

Contact Details

• Phone: +1 703-993-1000
• Website: gmu.edu
• LinkedIn: linkedin.com/company/george-mason-university

Key Focus Areas & Initiatives

• Interdisciplinary academic programs
• Innovative research initiatives
• Community partnerships
• Career readiness and professional development
• Cybersecurity and data science research
• Environmental and sustainability studies
• Digital transformation in education
• Global education and student diversity
• STEM education and research growth
• Public health and policy analysis

Technologies Used

• AdRoll
• Adobe Media Optimizer
• Apache
• Bing Ads
• Bootstrap Framework
• Canvas by Instructure
• Cedexis Radar
• CrazyEgg
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• ElasticEmail
• Emma
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Tag Manager
• Gravity Forms
• HeapAnalytics
• Hotjar
• IBM Websphere
• Kaltura
• Linkedin Marketing Solutions
• MailChimp
• MailChimp SPF
• Microsoft Office 365
• Mobile Friendly
• Multilingual
• New Relic
• Nginx
• Optimizely
• Outlook
• Qualtrics
• Quantcast
• Ruby On Rails
• Salesforce
• Salesforce Live Agent
• SharpSpring
• Shutterstock
• Squarespace ECommerce
• Tealium
• The Trade Desk
• Typekit
• Varnish
• Vimeo
• Wistia
• Wix
• WordPress.org
• Wufoo
• YouTube
• iContact
• reCAPTCHA

Buyer Teams to Target

Academic Affairs & Research

• Provost
• Vice President for Research
• Dean of Faculty
• Director of Research Innovation
• Chair of Academic Programs
• Director of Interdisciplinary Initiatives

Information Technology Services

• Chief Information Officer
• Director of IT Infrastructure
• Manager of Cybersecurity
• Head of Educational Technology
• IT Systems Architect
• Director of Data Analytics

Facilities & Campus Operations

• Vice President for Administration
• Director of Campus Operations
• Facilities Manager
• Director of Sustainability
• Emergency Management Coordinator
• Project Manager, Capital Projects

Student Affairs & Enrollment

• Vice President for Student Affairs
• Director of Enrollment Management
• Registrar
• Director of Student Engagement
• Director of Residence Life
• Admissions Manager

What They Buy

• Learning management and online education platforms
• Cloud infrastructure and hosting services
• Data analytics and business intelligence tools
• Cybersecurity solutions and services
• Campus safety and emergency management systems
• Facilities management and sustainability solutions
• Research laboratory equipment and software

Signals to Watch

• 📆 New job postings for research and IT roles
• 🚀 Launch of new academic programs or research centers
• 💰 Receipt of new research grants or increased funding
• 🗺️ Expansion of campus facilities or sustainability initiatives
• 🧑‍💻 Investment in educational technology upgrades
• 🫂 Appointment of new executive or dean-level leaders