Genesis

Overview

Specializing in the design, manufacture, and sale of luxury vehicles, Genesis delivers an automotive experience that fuses advanced technology with distinctive Korean design. The portfolio includes SUVs, sedans, and electric models, combining dynamic performance with modern innovation and signature athletic elegance.

The brand is recognized for its premium customer care, including a concierge program for seamless vehicle selection and purchases. Engagement in motorsport and locations such as Genesis House in New York extend the brand into experiential and cultural dimensions, integrating automotive showcases with elements of Korean heritage.

Basic Information

Contact Details

• Phone: +82 2-556-9870
• Website: genesis.com
• LinkedIn: linkedin.com/company/genesisworldwide

Key Focus Areas & Initiatives

• Luxury vehicle lineup including SUVs, sedans, and electric models
• Advanced driver assistance and safety systems
• Infotainment and connected car technology
• Innovative automotive design and engineering
• Customer-centric concierge and ownership experiences
• Motorsport engagement and prototype development
• Promotion of sustainable materials and electric drivetrains
• Immersive brand and cultural experiences

Technologies Used

• Absorb LMS
• Adobe CQ
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Amazon AWS
• Amazon Associates
• Android
• Apache
• Bing Ads
• Bootstrap Framework
• Clientconnexion
• CloudFlare Hosting
• Commission Junction
• CommonSpot
• CrazyEgg
• DNS Made Easy
• Dash
• Django
• DocuSign
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• ExactTarget
• Excel4Apps
• F5 BIG-IP
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Five9
• FullStory
• Gem
• Genesis
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Hotjar
• Hubspot
• ICONICS IoT
• Impact Radius
• KISSmetrics
• KeyShot
• Linkedin Marketing Solutions
• LivePerson Monitor
• LiveRamp
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Mimecast
• Mobile Friendly
• New Relic
• Nginx
• Ning
• OPERA Cloud PMS
• Omniture (Adobe)
• OneTrust
• Outlook
• Pardot
• Quantcast
• Rackspace
• Remote
• Route 53
• SAP
• Salesforce
• Salesforce CRM Analytics
• Salesforce Service Cloud
• Scene7
• Sigma
• Slack
• StackAdapt
• Stripe
• Tableau
• Teads
• Tealium
• The Trade Desk
• Twitter Advertising
• Vimeo
• VueJS
• Webflow
• Wider Planet
• Wistia
• YouTube
• greyscale - grey
• iPerceptions
• reCAPTCHA

Buyer Teams to Target

Engineering & Product Development

• Head of Vehicle Engineering
• Lead Automotive Designer
• R&D Director
• Head of Systems Integration
• Chief Technology Officer
• Lead Software Engineer

Marketing & Brand Experience

• Chief Marketing Officer
• Brand Experience Manager
• Digital Marketing Director
• Customer Experience Lead
• Creative Director
• Head of PR & Communications

Sales & Customer Operations

• Head of Sales Operations
• Retail Network Manager
• After-Sales Director
• CRM Manager
• Customer Insights Lead
• Sales Enablement Specialist

IT & Digital Transformation

• Chief Information Officer
• Director of Connected Services
• Enterprise Architect
• Data Analytics Lead
• Head of Cybersecurity
• Digital Product Manager

What They Buy

• Automotive manufacturing equipment & robotics
• Connected vehicle technology platforms
• Customer experience & CRM software
• Advanced driver assistance & sensor systems
• Digital marketing & analytics solutions
• Materials for interiors & sustainable components
• Motorsport and performance parts

Signals to Watch

• 🚗 Launch of new vehicle models or electric platforms
• 💡 Partnerships with technology providers
• 🌱 Initiatives in sustainability or materials innovation
• 📢 Major brand campaigns or experiential marketing events
• 📈 Announcements of sales milestones or market expansion
• 🧑‍💼 New executive or engineering leadership hires