Forma

Overview

Forma is a life benefits platform specializing in the creation and management of flexible, global benefits programs tailored to employees' diverse needs. Established in 2017 with headquarters in Fremont, CA, it was previously known as Twic. The platform is designed to support companies in areas such as health, wellbeing, and lifestyle, offering customizable spending accounts and solutions that streamline benefits administration.

The platform features a Flexible Benefits Suite including accounts like Lifestyle Spending Accounts, Flexible Spending Accounts, and Health Savings Accounts. It also provides a personalized benefits store, the Forma Card for transactions, and robust claims administration tools. Renowned for its user-friendly interface, Forma minimizes administrative workload, serves over 125 leading clients—including Zoom, Twitch, and Lululemon—and is recognized for fostering a positive workplace culture and high employee satisfaction.

Basic Information

Contact Details

• Website: joinforma.com
• LinkedIn: linkedin.com/company/joinforma
• AngelList: angel.co/twic
• Twitter: twitter.com/forma_hq

Key Focus Areas & Initiatives

• Flexible and global benefits management
• Personalized lifestyle spending accounts
• Employee wellbeing and workplace wellness programs
• Benefits administration automation
• Vendor and claims management
• Analytics and real-time reporting for HR
• Benefits compliance and benchmarking

Technologies Used

• AI
• Android
• Atlassian Cloud
• Braintree
• Circle
• Cloudflare DNS
• Cloudinary
• DoubleClick
• DoubleClick Conversion
• GitHub Hosting
• Gmail
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Play
• Google Tag Manager
• Hubspot
• Intercom
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• React
• React Redux
• Remote
• Route 53
• SalesLoft
• ShareThis
• Slack
• Sprig
• Stripe
• Webflow
• Wistia
• Zendesk
• reCAPTCHA

Buyer Teams to Target

People & Human Resources

• Chief People Officer
• VP of Human Resources
• Director of Benefits
• HR Operations Manager
• Benefits Analyst
• Compensation & Benefits Specialist

Finance & Administration

• Chief Financial Officer
• VP of Finance
• Director of Accounting
• Finance Manager
• Payroll Director
• Financial Analyst

IT & Security

• Chief Information Officer
• IT Director
• VP of Information Technology
• IT Manager
• Information Security Analyst
• Systems Administrator

Operations & Strategy

• Chief Operating Officer
• VP of Operations
• Director of Strategic Initiatives
• Operations Manager
• Process Improvement Lead
• Business Operations Analyst

What They Buy

• Benefits administration and HRIS integration platforms
• Cloud-based payroll software
• Wellness and employee engagement tools
• Data analytics and reporting solutions
• Secure payment processing systems
• Compliance and tax management software
• Global vendor management services

Signals to Watch

• 🧑‍💼 Leadership hires in People or HR roles
• 🗺️ Expansion into new countries or markets
• 💸 Series B or subsequent funding announcements
• 🖥️ Implementation of new HR software systems
• 🫂 Company-wide wellness or inclusion initiatives
• 🚀 Launch of new employee benefit programs